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ECONIS (ZBW)
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A Theory of Combative Advertising
Chen, Yuxin
;
Joshi, Yogesh V.
;
Raju, Jagmohan S.
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10008172573
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222
Corporate IT Standardization: Product Compatibility, Exclusive Purchase Commitment, and Competition Effects
Li, Xinxin
;
Chen, Yuxin
- In:
Information systems research : ISR ; an information …
23
(
2012
)
4
,
pp. 1158-1174
Persistent link: https://www.econbiz.de/10010056165
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223
Mobile ad fraud : empirical patterns in publisher and advertising campaign data
Liang, Yitian
;
Chen, Xinlei
;
Chen, Yuxin
;
Xiao, Ping
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10015057436
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