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Effectiveness of online advertising channels : a price-level-dependent analysis

Spilker-Attig, Andrea Maria Renate; Brettel, Malte - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 343-360

Persistent link: https://www.econbiz.de/10003984954

Implicit measurement games : using casual games to measure psychological responses to ads

Vermeulen, Ivar; Das, Enny; Duiven, Rolien; Batenburg, Anika - In: Cutting edge international research, (pp. 199-213). 2010

Persistent link: https://www.econbiz.de/10003985184

Can internet ads serve as an indicator of homeownership rates?

Cholodilin, Konstantin Arkadʹevič; Mense, Andreas - 2011

In this paper, we propose an indicator of the homeownership rate based on Internet ads offering the housing for rent and sale. We constructed the HOR estimate using the number of ads in four different markets (flats for rent, flats for sale, houses for rent, and houses for sale). Our HOR...

Persistent link: https://www.econbiz.de/10009579621

Qualitative Wirkungsmessung von Online-Marketing

Castan, Björn - In: Online Targeting und Controlling : Grundlagen - …, (pp. 169-184). 2011

Persistent link: https://www.econbiz.de/10009156056

Measuring consumer design perceptions for digital divices : a multi-dimensional scale

Mishra, Abhishek; Dash, Satyabhushan; Malhotra, Naresh K.; … - In: The journal of brand management : an international journal 22 (2015) 7, pp. 603-630

Persistent link: https://www.econbiz.de/10011392992

Use and measurement of social media for SMEs

McCann, Margaret; Barlow, Alexis - In: Journal of small business and enterprise development 22 (2015) 2, pp. 273-287

Persistent link: https://www.econbiz.de/10011333037

Valuing "free" media across countries in GDP

Nakamura, Leonard Isamu; Soloveichik, Rachel - 2015

Persistent link: https://www.econbiz.de/10011349537

Measuring and managing consumer sentiment in an online community environment

Homburg, Christian; Ehm, Laura; Artz, Martin - In: Journal of marketing research : JMR 52 (2015) 5, pp. 629-641

Persistent link: https://www.econbiz.de/10011349871

Measuring the networked nonprofit : using data to change the world

Kanter, Beth; Paine, Katie Delahaye - 2012 - First edition

"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and … Kanter and measurement expert Katie Delahaye Paine. Filled with tools, strategies, and illustrative examples that are highly …

Persistent link: https://www.econbiz.de/10009663770

Social Media Audit : measure for impact

Gattiker, Urs E. - 2013

Persistent link: https://www.econbiz.de/10009666480

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