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Social media attachment : conceptualization and formative index construction
Baboo, Shabanaz; Nunkoo, Robin; Kock, Florian - In: Journal of business research : JBR 139 (2022), pp. 437-447
Persistent link: https://www.econbiz.de/10013194202
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Customer engagement behaviours in a social media context revisited : using both the formative measurement model and text mining techniques
Ho, Chaang-Iuan; Chen, Ming-Chih; Shih, Ya-Wei - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 7/8, pp. 740-770
Persistent link: https://www.econbiz.de/10013206758
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Measuring the Effects of Advertising : The Digital Frontier
Lewis, Randall A. - 2015
Online advertising offers unprecedented opportunities for measurement. A host of new metrics, clicks being the leading …
Persistent link: https://www.econbiz.de/10013034927
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A qualitative study and a measurement and evaluation of public relations social media campaigns in Cyprus
Komodromos, Marcos; Masouras, Andreas; Nicoli, Nicholas - In: Journal for global business advancement : JGBA 14 (2021) 4, pp. 479-499
Persistent link: https://www.econbiz.de/10012693747
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Social media data relevant for measuring key performance indicators? : a content analysis approach
Heijnen, Joeri; Reuver, Mark de; Bouwman, Harry; … - In: Co-created effective, agile, and trusted eServices : …, (pp. 74-84). 2013
Persistent link: https://www.econbiz.de/10010188226
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Measuring real-world tie strength with digital footprint data : an assessment of convergent validity
Weiler, Michael - In: The value and use of accumulating social capital: new …, (pp. 155-184). 2018
Persistent link: https://www.econbiz.de/10012249921
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Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela; Salgueiro, Maria de Fátima; Rita, Paulo - In: International journal of internet marketing and … 14 (2020) 2, pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
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From "mad men" to "math men" : the rise of expertise in digital measurement and the shaping of online consumer freedom
Viale, Thierry; Gendron, Yves; Suddaby, Roy - In: Accounting, auditing & accountability journal 30 (2017) 2, pp. 270-305
Persistent link: https://www.econbiz.de/10011623984
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Classifying, measuring, and predicting users' overall active behavior on social networking sites
Chen, Aihui; Lu, Yaobin; Chau, Patrick Y. K.; Gupta, Sumeet - In: Journal of management information systems : JMIS 31 (2014) 3, pp. 213-253
Persistent link: https://www.econbiz.de/10011585481
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Measuring online dialogic conversations' quality : a scale development
Romenti, Stefania; Valentini, Chiara; Murtarelli, Grazia; … - In: Journal of communication management : an international … 20 (2016) 4, pp. 328-346
Persistent link: https://www.econbiz.de/10011645660