Berne-Manero, Carmen; Gómez-Campillo, Maria; Marzo … - In: Administrative Sciences : open access journal 8 (2018) 3/48, pp. 1-18
The booking purchase process in B2C tourism online from the perspective of the quality-satisfaction-loyalty value chain … customer's satisfaction and, ultimately, repurchase intentions or brand loyalty. Prices are found as mediator variables … fostering the effect of quality on satisfaction, and non-monetary costs act as a cause of satisfaction. The online B2C tourism …