//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The idea writers : copywriting...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Innovation
92,651
Marketing
31,412
Innovationsmanagement
20,498
Innovation management
19,828
Brand management
17,666
Markenführung
17,252
innovation
13,153
Theorie
12,379
Theory
12,091
Consumer behaviour
10,353
Konsumentenverhalten
10,135
Technischer Fortschritt
9,868
Technological change
9,190
Deutschland
9,122
Germany
7,773
Markenimage
7,321
Brand image
7,216
Technologiepolitik
6,856
Technology policy
6,760
USA
6,482
United States
6,068
Markenartikel
5,537
Brand
5,498
Marketingmanagement
5,469
Welt
5,436
World
5,361
Patent
5,248
Marketing management
5,247
Industrieforschung
5,163
SME
5,011
Entrepreneurship
4,978
KMU
4,952
Industrial research
4,889
Produktentwicklung
4,687
Unternehmenserfolg
4,629
Firm performance
4,549
New product development
4,547
Wissenstransfer
4,478
China
4,454
Knowledge transfer
4,431
more ...
less ...
Online availability
All
Undetermined
42,166
Free
41,211
Type of publication
All
Article
83,633
Book / Working Paper
67,302
Journal
884
Other
604
Database
1
Type of publication (narrower categories)
All
Article in journal
53,882
Aufsatz in Zeitschrift
53,882
Aufsatz im Buch
12,603
Book section
12,603
Graue Literatur
12,579
Non-commercial literature
12,579
Working Paper
10,858
Arbeitspapier
8,658
Collection of articles of several authors
4,722
Sammelwerk
4,722
Hochschulschrift
4,306
Thesis
3,155
research-article
2,939
Aufsatzsammlung
2,854
Konferenzschrift
1,956
Case study
1,496
Fallstudie
1,496
Lehrbuch
1,236
Conference proceedings
1,078
Textbook
1,032
Bibliografie enthalten
955
Bibliography included
955
Article
921
Dissertation u.a. Prüfungsschriften
853
Conference paper
717
Konferenzbeitrag
717
review-article
652
Amtsdruckschrift
469
Government document
469
conceptual-paper
458
case-report
450
Ratgeber
440
Guidebook
402
review
359
viewpoint
338
Handbook
301
Handbuch
301
Reprint
299
Collection of articles written by one author
280
Sammlung
280
more ...
less ...
Language
All
English
109,547
German
20,280
Undetermined
17,931
Hungarian
1,104
Russian
1,078
French
963
Polish
438
Spanish
430
Italian
406
Portuguese
174
Dutch
105
Swedish
84
Ukrainian
80
Czech
71
Romanian
57
Slovak
48
Lithuanian
40
Danish
39
Finnish
35
Croatian
30
Norwegian
25
Bulgarian
22
Serbian
17
Slovenian
16
Kazakh
14
Estonian
6
Turkish
6
Latvian
5
Chinese
5
Arabic
3
Multiple languages
3
Valencian
2
Galician
2
Macedonian
2
Albanian
2
Afrikaans
1
Old English (ca. 450-1100)
1
Belarusian
1
Japanese
1
Nepali
1
more ...
less ...
Author
All
Meffert, Heribert
283
Audretsch, David B.
246
Kotler, Philip
234
Rammer, Christian
234
Bruhn, Manfred
233
Czarnitzki, Dirk
224
Fritsch, Michael
216
Vivarelli, Marco
199
Henrekson, Magnus
190
Aghion, Philippe
186
Cantner, Uwe
176
Nijkamp, Peter
169
Herstatt, Cornelius
168
Peters, Bettina
167
Hall, Bronwyn H.
158
Burmann, Christoph
149
Esch, Franz-Rudolf
149
Akcigit, Ufuk
135
Pepels, Werner
131
Pyka, Andreas
128
Mairesse, Jacques
123
Link, Albert N.
122
Van Reenen, John
113
Dosi, Giovanni
112
Brem, Alexander
111
Malerba, Franco
109
Veugelers, Reinhilde
109
Harhoff, Dietmar
108
Kraft, Kornelius
108
Ratten, Vanessa
108
Huber, Frank
106
Baumgarth, Carsten
103
Roper, Stephen
102
Acemoglu, Daron
99
Lööf, Hans
97
Mohnen, Pierre A.
97
Wiedmann, Klaus-Peter
97
Kraus, Sascha
95
Vrontis, Demetris
95
Irwin, Scott H.
94
more ...
less ...
Institution
All
National Bureau of Economic Research
569
Agricultural and Applied Economics Association - AAEA
553
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
454
OECD
376
Springer Fachmedien Wiesbaden
356
HAL
266
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
191
Edward Elgar Publishing
169
European Association of Agricultural Economists - EAAE
168
C.E.P.R. Discussion Papers
165
Université Paris-Dauphine (Paris IX)
165
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
147
IGI Global
143
Southern Agricultural Economics Association - SAEA
134
Inter-American Development Bank
124
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
112
Zentrum für Europäische Wirtschaftsforschung
110
Statistics Canada, Government of Canada
104
United Nations University-Maastricht Economic Research Institute of Innovation and Technology (UNU-MERIT)
104
African Association of Agricultural Economists - AAAE
99
Australian Agricultural and Resource Economics Society - AARES
97
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
American Marketing Association
96
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Zentrum für Europäische Wirtschaftsforschung (ZEW)
94
Centre of Excellence for Science and Innovation Studies, Kungliga Tekniska Högskolan (KTH)
75
Office of the Chief Economist, Department of Agriculture
72
Institute for the Study of Labor (IZA)
65
EconWPA
64
United Nations University, Maastricht Economic and social Research and training centre on Innovation and Technology
63
World Bank
62
Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
58
Institutet för Näringslivsforskning (IFN)
56
CESifo
54
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
52
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
52
Institute for Prospective Technological Studies (IPTS), Joint Research Centre
52
more ...
less ...
Published in...
All
Journal of business research : JBR
1,569
Research policy : policy, management and economic studies of science, technology and innovation
1,298
Technological forecasting & social change : an international journal
1,287
SpringerLink / Bücher
1,194
Technovation : the international journal of technological innovation, entrepreneurship and technology management
608
Technology analysis & strategic management
590
Industrial marketing management : the international journal for industrial and high-tech firms
578
The journal of brand management : an international journal
565
NBER working paper series
560
European Journal of Marketing
553
International journal of innovation management
546
Strategic Direction
496
Working paper / National Bureau of Economic Research, Inc.
482
Springer eBook Collection
466
NBER Working Paper
447
Economics of innovation and new technology
435
MPRA Paper
435
International journal of technology management : IJTM
420
The journal of product & brand management
403
Journal of open innovation : technology, market, and complexity
380
Industry and innovation
361
Journal of retailing and consumer services
349
ZEW Discussion Papers
315
Management science : journal of the Institute for Operations Research and the Management Sciences
295
The journal of technology transfer
281
Europäische Hochschulschriften / 5
276
Innovation: organization & management : IOM
269
Finance research letters
258
Discussion paper / Centre for Economic Policy Research
255
Discussion paper
252
International journal of innovation and technology management
250
Working paper
248
European journal of marketing : EJM
244
European Journal of Innovation Management
242
IEEE transactions on engineering management : EM
241
Marketing Intelligence & Planning
236
IZA Discussion Papers
230
ZEW discussion papers
230
The journal of business & industrial marketing
225
Journal of Product & Brand Management
218
more ...
less ...
Source
All
ECONIS (ZBW)
116,150
RePEc
14,783
USB Cologne (EcoSocSci)
8,794
Other ZBW resources
5,483
EconStor
3,622
BASE
2,916
USB Cologne (business full texts)
501
OLC EcoSci
111
ArchiDok
64
more ...
less ...
Showing
1
-
10
of
152,424
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How do emerging countries influence the advertising world of tomorrow? : an analysis of last year's Cannes International Festival of Creativity
Runge, Henrike
;
Botzenhardt, Florian
;
Ferdinand, …
- In:
Markenbrand : die Strategiequelle ; Zeitschrift für …
(
2014
)
1
,
pp. 34-41
marketing
industry of how to benefit from them. …
Persistent link: https://www.econbiz.de/10010424084
Saved in:
2
JWT engagement planning in China : the art of idea management
Doctoroff, Tom
- In:
A master class in brand planning : the timeless works …
,
(pp. 153-158)
.
2007
Persistent link: https://www.econbiz.de/10003578219
Saved in:
3
Perspectives on
marketing
Miletsky, Jason I.
;
Hand, Michael
-
2009
Persistent link: https://www.econbiz.de/10009236673
Saved in:
4
Marketing
communications : CIM coursebook
Amsterdam [u.a.] : Butterworth-Heinemann
-
Nachgewiesen 2003/04(2003) -
Persistent link: https://www.econbiz.de/10001820080
Saved in:
5
Branding spiritual tourism as an
innovation
for peace between India and Pakistan
Haq, Farooq
;
Medhekar-Smith, Anita
- In:
International journal of social entrepreneurship and …
2
(
2013
)
5
,
pp. 404-414
Persistent link: https://www.econbiz.de/10010376715
Saved in:
6
Extending technology for market disruption : a case study
Notarantonio, Elaine M.
;
Quingley, Charles J.
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 309-313
Persistent link: https://www.econbiz.de/10009788441
Saved in:
7
Warp-speed branding : the impact of technology on
marketing
Winkler, Agnieszka
-
1999
Persistent link: https://www.econbiz.de/10000683214
Saved in:
8
Flock and flow : predicting and managing change in a dynamic marketplace
McCracken, Grant David
-
2006
Persistent link: https://www.econbiz.de/10003278913
Saved in:
9
Marketing
in Thailand : design, aesthetics and superstition
Bechter, Clemens
;
Andrews, Tim G.
- In:
The changing face of management in Thailand
,
(pp. 146-160)
.
2009
Persistent link: https://www.econbiz.de/10003846685
Saved in:
10
Brand
innovation
: embracing change to innovate your brand and accelerate growth
Fisk, Peter
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 41-81)
.
2015
Persistent link: https://www.econbiz.de/10010431240
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->