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Global advertising practice in a borderless world

Brennan, Linda L. (ed.); Crawford, Robert (ed.); … - 2017 - First edition.

Introduction -- Globalisation of advertising : an overview of trends and issues / John Sinclair -- Globalisation, branding, and advertising's stakeholders / Linda Brennan and Robert Crawford -- Digital advertising and the new world of "viral" advertising / Lukas Parker, Dang Nguyen and Linda...

Persistent link: https://www.econbiz.de/10013181489

Managing the advertising activities in the system of integrated brand promotion of an enterprise

Vdovichena, O. G; Vdovichen, A. A.; Chychun, V. A - In: European research studies 21 (2018) 2, pp. 124-136

Persistent link: https://www.econbiz.de/10012221359

Globalisation, branding and advertising's stakeholders

Brennan, Linda; Crawford, Robert - In: Global advertising practice in a borderless world, (pp. 22-41). 2017

Persistent link: https://www.econbiz.de/10011668012

Global advertising practice in a borderless world

Crawford, Robert (ed.); Brennan, Linda (ed.); … - 2017

Introduction -- Globalisation of advertising : an overview of trends and issues / John Sinclair -- Globalisation, branding, and advertising's stakeholders / Linda Brennan and Robert Crawford -- Digital advertising and the new world of "viral" advertising / Lukas Parker, Dang Nguyen and Linda...

Persistent link: https://www.econbiz.de/10011638506

The history of advertising trust archive

Moir, Alistair; Read, Eve; Towne, Sophie - In: Journal of historical research in marketing 9 (2017) 4, pp. 535-542

Persistent link: https://www.econbiz.de/10011805006

Dealing with intrusive ads : a study of which functionalities help consumers feel agency

Riedel, Aimee S.; Weeks, Clinton S.; Beatson, Amanda T. - In: International journal of advertising : the review of … 43 (2024) 2, pp. 361-387

Persistent link: https://www.econbiz.de/10014550823

Exploring British advertising and marketing history through records of The National Archives of the UK

Howells, Katherine Margaret - In: Journal of historical research in marketing 14 (2022) 2, pp. 196-212

Persistent link: https://www.econbiz.de/10013329666

Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory

Al-Shuaili, Ahmed Hamed; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 63 (2023) 3, pp. 236-252

Persistent link: https://www.econbiz.de/10014375181

Branding trust : advertising and trademarks in nineteenth-century America

Black, Jennifer M. - 2024

Persistent link: https://www.econbiz.de/10014518771

Beyond Digital : Markenstrategie für mehr Relevanz

Platschke, Kai - 2017 - 1. Auflage

Persistent link: https://www.econbiz.de/10011582941

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