As competition for consumer attention continues to increase, marketers must depend in part on effects from advertising exposure that result from less deliberate processing. One such effect is processing fluency. Building on the change detection literature, this research brings a dynamic...

The present paper explores the effects of cooperative as opposed to competitive mindsets on self-control. Four experiments provide convergent evidence that self-sufficiency determines the self-regulatory effect of these task structures. As either chronic or primed self-sufficiency rises,...

Previous research has found that children incrementally learn how to cope with advertising as they age. The current research investigates whether these developmental constraints in advertising knowledge at time of exposure have enduring consequences. Results from four experimental studies show...

The process used to differentiate a top choice from a runner-up can result in a preference reversal among nonselected alternatives, which we term the attribute carryover effect. A series of three experiments demonstrate that a phased choice process can shift attribute preferences. If the top...