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Yang, Sha
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ECONIS (ZBW)
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Facilitating fit revelation in the competitive market
Gu, Zheyin
;
Xie, Ying
- In:
Management science : journal of the Institute for …
59
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2013
)
5
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pp. 1196-1212
Persistent link: https://www.econbiz.de/10009751164
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Consumer fit search, retailer shelf layout, and channel interaction
Gu, Zheyin
;
Liu, Yunchuan
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 652-668
Persistent link: https://www.econbiz.de/10009787929
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3
Consumer mending and online retailer fit-uncertainty mitigating strategies
Gu, Zheyin
;
Tayi, Giri Kumar
- In:
Quantitative marketing and economics : QME
13
(
2015
)
3
,
pp. 247-280
Persistent link: https://www.econbiz.de/10011409893
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Investigating firm strategies on offering consumer-customizable products
Gu, Zheyin
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Tayi, Giri Kumar
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Information systems research : ISR
26
(
2015
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2
,
pp. 456-468
Persistent link: https://www.econbiz.de/10011296060
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Consumer pseudo-showrooming and omni-channel placement strategies
Gu, Zheyin
;
Tayi, Giri Kumar
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 583-606
Persistent link: https://www.econbiz.de/10011689990
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Why would a big retailer refuse to collaborate on manufacturer SPIFF programs?
Gu, Zheyin
;
Liu, Yunchuan
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Quantitative marketing and economics : QME
16
(
2018
)
4
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pp. 441-472
Persistent link: https://www.econbiz.de/10011963219
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Social sharing, public perception, and brand competition in a horizontally differentiated market
Gu, Zheyin
;
Li, Xinxin
- In:
Information systems research : ISR
34
(
2023
)
2
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pp. 553-569
Persistent link: https://www.econbiz.de/10014325018
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Consumer self-design and brand competition
Gu, Zheyin
;
Tayi, Giri Kumar
- In:
Production and operations management : the flagship …
32
(
2023
)
8
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pp. 2420-2437
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Making inclusive product design a reality : how company culture and research bias impact investment
Shulman, Jeffrey D.
;
Gu, Zheyin
- In:
Marketing science
43
(
2024
)
1
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pp. 73-91
Persistent link: https://www.econbiz.de/10014470122
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An empirical analysis of search engine advertising : sponsored search in electronic markets
Ghose, Anindya
;
Yang, Sha
- In:
Management science : journal of the Institute for …
55
(
2009
)
10
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pp. 1605-1622
Persistent link: https://www.econbiz.de/10003908961
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