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An investigation of Chinese consumers' outshopping motives from a culture perspective : implications for retail and distribution

Wang, Yong Jian; Doss, Samuel K.; Guo, Chiquan; Li, Wenjing - In: International journal of retail & distribution management 38 (2010) 6/7, pp. 423-442

Persistent link: https://www.econbiz.de/10003988586

Further protection of intellectual property rights in the WTO : linking transfer of technology with foreign direct investment

Wang, Yong Jian - In: The journal of world intellectual property 8 (2005) 6, pp. 797-808

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Effects of superstitious beliefs on consumer novelty seeking and independent judgment making : evidence from China

Hernandez, Monica D.; Wang, Yong Jian; Minor, Michael; … - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 424-435

Persistent link: https://www.econbiz.de/10003789906

The effective product placement : finding appropriate methods and contexts for higher brand salience

Hong, Soonkwan; Wang, Yong Jian; De los Santos, Gilberto - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 103-120

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When relationship marketing collides with technology

Hong, Soonkwan; Wang, Yong Jian - In: Journal of relationship marketing : innovations & … 8 (2009) 3, pp. 218-230

Persistent link: https://www.econbiz.de/10003891263

A study of cross-border outshopping determinants : mediating effect of outshopping enjoyment

Guo, Chiquan; Wang, Yong Jian - In: International journal of consumer studies 33 (2009) 6, pp. 644-651

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Empirical investigation on the magnitude of job offshoring from an organizational contingency perspective : implications for the American work force

Wang, Yong Jian; Cruthirds, Kevin W.; Baeza, Miguel A. - In: Competitiveness review : an international business … 20 (2010) 4, pp. 322-332

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Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment : the moderating role of purchase task

Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael - In: Journal of business research : JBR 63 (2010) 9/10, pp. 935-942

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My identity is my membership : a longitudinal explanation of online brand community members' behavioral characteristics

Wang, Yong Jian; Butt, Osama J.; Wei, Jie - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 45-56

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Invested loyalty : the impact of ubiquitous technology on the current loyalty paradigm and the potential revolution

Hong, Soonkwan; Wang, Yong Jian - In: Journal of strategic marketing 19 (2011) 2, pp. 187-204

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