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Teaching the history of marketing thought : an approach
Shaw, Eric H. - In: Journal of historical research in marketing 7 (2015) 2, pp. 256-271
Persistent link: https://www.econbiz.de/10011376222
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Wroe Alderson's Marketing behaviour and executive action inserted into Reavis Cox's marketing theory course at Wharton 50 years ago : a student's reaction
Dixon, Donald F. - In: Journal of historical research in marketing 3 (2011) 1, pp. 10-28
Persistent link: https://www.econbiz.de/10008936953
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The history of marketing thought: a teaching reflection
Domegan, Christine - In: Journal of historical research in marketing 2 (2010) 4, pp. 457-466
Persistent link: https://www.econbiz.de/10008809031
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Doctoral seminars in marketing theory : for incorporating the history of marketing practice and thought
Hunt, Shelby D. - In: Journal of historical research in marketing 2 (2010) 4, pp. 443-456
Persistent link: https://www.econbiz.de/10008809043
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Reconceptualising the scholarship of marketing education-SoME futurescapes
Snuggs, Elizabeth; Jevons, Colin - In: Australasian marketing journal 26 (2018) 2, pp. 180-186
Persistent link: https://www.econbiz.de/10011901590
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Incorporating transformative consumer research into the consumer behavior course experience
Petkus, Ed - In: Journal of marketing education : JME 32 (2010) 3, pp. 292-299
Persistent link: https://www.econbiz.de/10008757999
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Engaging marketing students : student operated businesses in a simulated world
Russell-Bennett, Rebekah; Rundle-Thiele, Sharyn R.; … - In: Journal of marketing education : JME 32 (2010) 3, pp. 253-263
Persistent link: https://www.econbiz.de/10008758035
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Reflections on the American Marketing Association Doctoral Consortium
Lazer, William; Bennett, Peter D. - In: Journal of historical research in marketing 3 (2011) 2, pp. 251-260
Persistent link: https://www.econbiz.de/10009233210
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Wroe Alderson's Marketing Theory Seminar : an experiment in higher education (1951 - 1965)
McGarry, E. D. - In: Journal of historical research in marketing 3 (2011) 2, pp. 244-250
Persistent link: https://www.econbiz.de/10009233211
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Enhancing learning-centeredness in marketing principles curriculum
von der Heidt, Tania; Quazi, Ali - In: Australasian marketing journal 21 (2013) 4, pp. 250-258
Persistent link: https://www.econbiz.de/10010242953