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Marketing issues : who is the...
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Relationship marketing
25,976
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25,301
Consumer behaviour
8,854
Konsumentenverhalten
8,821
Customer satisfaction
5,365
Kundenzufriedenheit
5,324
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3,883
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3,872
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2,620
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2,617
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2,431
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2,388
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2,253
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2,248
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2,167
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2,166
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2,029
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2,028
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2,003
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1,990
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1,894
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1,889
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1,667
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1,617
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1,594
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1,576
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1,465
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1,438
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1,435
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1,434
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1,360
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1,356
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1,325
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1,317
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1,268
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1,253
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1,215
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Bruhn, Manfred
118
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108
Kumar, V.
79
Huber, Frank
58
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
41
Gil Saura, Irene
38
Mattila, Anna S.
38
Grönroos, Christian
37
Svensson, Göran
35
Thaichon, Park
35
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Mittal, Vikas
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Neslin, Scott A.
31
Prentice, Catherine
31
Eggert, Andreas
30
Reichwald, Ralf
30
Sheth, Jagdish N.
30
Evanschitzky, Heiner
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Georgi, Dominik
28
Grewal, Dhruv
28
Kleinaltenkamp, Michael
28
Matzler, Kurt
28
Aksoy, Lerzan
27
Walsh, Gianfranco
27
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Springer Fachmedien Wiesbaden
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IGI Global
17
Université Paris-Dauphine (Paris IX)
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American Marketing Association
11
National Bureau of Economic Research
11
Books on Demand GmbH <Norderstedt>
8
Verlag Dr. Kovač
7
Verlag Franz Vahlen
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
Haufe-Lexware GmbH & Co. KG
6
Universität St. Gallen
6
AMACOM
5
Edward Elgar Publishing
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
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Information Resources Management Association
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Erich-Schmidt-Verlag <Berlin>
4
Fachhochschule Reutlingen / European School of Business
4
HAL
4
Technische Universität Dresden
4
University of Western Sydney
4
W. Kohlhammer GmbH
4
Wiley-VCH
4
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4
College of Business
3
Erasmus Research Institute of Management
3
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
Eric Cuvillier <Firma>
3
Faculdade de Economia, Universidade Nova de Lisboa
3
Faculdade de Economia, Universidade do Porto
3
Friedrich-Schiller-Universität Jena
3
Gemeinschaftswerk der Evangelischen Publizistik
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
Logos Verlag Berlin
3
Nomos Verlagsgesellschaft
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Journal of business research : JBR
656
Journal of retailing and consumer services
584
Industrial marketing management : the international journal for industrial and high-tech firms
407
International journal of hospitality management
280
SpringerLink / Bücher
264
The journal of services marketing
226
The journal of business & industrial marketing
195
The service industries journal
188
Journal of the Academy of Marketing Science
174
Journal of strategic marketing
171
International journal of electronic customer relationship management : IJECRM
149
Journal of marketing
130
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
Tourism management : research, policies, practice
112
The journal of product & brand management
111
The journal of brand management : an international journal
110
Asia Pacific journal of marketing and logistics
107
European Journal of Marketing
107
Journal of service management
106
Journal of Business & Industrial Marketing
105
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Journal of retailing
104
Gabler Edition Wissenschaft
103
Psychology & marketing
103
Cogent business & management
102
Marketing intelligence & planning
100
European journal of marketing : EJM
97
Services marketing quarterly
97
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
85
The international journal of bank marketing : IJBM
85
Service business
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of Services Marketing
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
74
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ECONIS (ZBW)
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Other ZBW resources
720
RePEc
210
USB Cologne (EcoSocSci)
117
EconStor
70
BASE
63
OLC EcoSci
31
USB Cologne (business full texts)
5
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1
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
2
An exploratory study of stalled relationships among art museum members
Reavey, Brooke
;
Howley, Michael J.
;
Korschun, Daniel
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 90-100
Persistent link: https://www.econbiz.de/10010351674
Saved in:
3
It is not only a matter of masterpieces : masters of economic performances in US art museums' thanks to relationship marketing
Besana, Angela
;
Esposito, Annamaria
;
Vannini, Maria Cristina
- In:
International journal of entrepreneurship and small …
48
(
2023
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10014311161
Saved in:
4
Relationship marketing in the not-for-profit sector : an extension and applications or the commitment-trust theory
MacMillan, Keith
;
Money, Kevin
;
Money, Arthur H.
; …
-
2008
Persistent link: https://www.econbiz.de/10003717541
Saved in:
5
Die Kundenzufriedenheit in einer Non-Profit-Organisation messen
Troesch-Jacot, Mireille
- In:
Customer Relationship Management : neue …
,
(pp. 365-379)
.
2008
Persistent link: https://www.econbiz.de/10003644548
Saved in:
6
Fundraising als gemeinschaftsorientierter Marketingansatz : eine Analyse am Beispiel des Internationalen Katholischen Missionswerkes missio
Vellguth, Klaus
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003744474
Saved in:
7
What do we know about the identity salience model of relationship marketing success? : a review of the literature
Michalski, Silke
;
Helmig, Bernd
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10003762584
Saved in:
8
Entwicklung einer Marketing-Konzeption für das Alumni-Management : am Beispiel der TU Chemnitz basierend auf dem Ansatz der Kundenbindung
Kempe, Manuela
-
2006
Persistent link: https://www.econbiz.de/10003420237
Saved in:
9
Kundenbindung in Bibliotheken : Eventmarketing als kommunikationspolitisches Instrument
Thorwächter, Ellen
-
2002
Persistent link: https://www.econbiz.de/10003486294
Saved in:
10
Sozialmarketing als Stakeholder-Management : Grundlagen und Perspektiven für ein beziehungsorientiertes Management von Nonprofit-Organisationen
Ruckh, Mario F.
(
ed.
);
Noll, Christian
(
ed.
); …
-
2006
-
1. Auflage
Persistent link: https://www.econbiz.de/10003375339
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