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Social media and online shopping - are the choices swayed? : a youth perspective
Mehta, Savita; Bansal, Sanjeev; Bagga, Teena - In: International journal of applied business and economic … 15 (2017) 1, pp. 21-27
Persistent link: https://www.econbiz.de/10011672775
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Influence of social media marketing in youth consumer buying behavior in Nepal
Acharya, Ashish - In: Nepalese journal of economics : a publication of … 7 (2022) 2, pp. 109-120
Persistent link: https://www.econbiz.de/10014320733
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Online customer engagement through blogs in India
Verma, Sanjeev - In: Journal of internet commerce 13 (2014) 1/4, pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
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Online food advertisements and the role of emotions in adolescents' food choices
Vecchi, Martina; Fan, Linlin; Myruski, Sarah; Yang, Wei; … - In: Canadian journal of agricultural economics : CJAE 72 (2024) 1, pp. 45-76
Persistent link: https://www.econbiz.de/10014536353
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Youth marketing to digital natives
Batat, Wided - 2021
introduces a youth consumption culture perspective that captures the paradoxical and emotion-driven behaviors of young consumers …Contents: Introduction to youth marketing to digital natives -- 1. Why youth culture beats age segmentation when it … based on the youth culture criterion -- 3. How do youth become consumers? Exploring consumer socialization from childhood to …
Persistent link: https://www.econbiz.de/10012665644
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Social Media Marketing : Analyse; Strategie; Konzeption; Umsetzung ; [Marketing-Boosting mit Erfolgskontrolle]
Lembke, Gerald - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009238887
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Organizations and social networking : utilizing social media to engage consumers
Li, Eldon Yu-zen (contributor) - 2013
"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...
Persistent link: https://www.econbiz.de/10009753394
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Contemporary Issues in Social Media Marketing
Rishi, Bikramjit - 2017 - First edition.
Cover; Half Title; Title Page; Copyright Page; Dedication Page; Table of Contents; List of Figures; List of Tables; Acknowledgements; Preface; Chapter 1 Citizen relationship management by the Government of India through social media channels; Introduction; Review of the literature; Methodology; Analysis;...
Persistent link: https://www.econbiz.de/10013181788
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Contemporary issues in social media marketing
Rishi, Bikramjit (ed.); Bandyopadhyay, Subir (ed.) - 2018
balance -- Conclusion -- References -- Chapter 22 Profiling youth on the basis of their motivations for social media political …
Persistent link: https://www.econbiz.de/10011839940
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Contemporary issues in social media marketing
Rishi, Bikramjit (ed.); Bandyopadhyay, Subir (ed.) - 2018
media: implications for marketing in emerging markets' / Ogechi Adeola, Pan Atlantic University, Nigeria -- Profiling youth …
Persistent link: https://www.econbiz.de/10014464807