Narrow search
Showing 111 - 120 of 352,206
Cover Image
Markenpolitik als Wettbewerbsinstrument im Sport
Rohlmann, Peter - In: Wirtschaftlicher und sportlicher Wettbewerb : …, (pp. 403-424). 2009
Persistent link: https://www.econbiz.de/10003905096
Cover Image
Factors influencing brand loyalty in professional sports fans
Lin, Yun-tsan; Lin, Chen-hsien - In: Global journal of business research : GJBR 2 (2008) 1, pp. 69-84
Persistent link: https://www.econbiz.de/10003954653
Cover Image
An integrative framework linking brand associations and brand loyalty in professional sports
Kaynak, Erdener; Salman, Gulberk Gultekin; Tatoğlu, Ekrem - In: The journal of brand management : an international journal 15 (2007/08) 5, pp. 336-357
Persistent link: https://www.econbiz.de/10003699477
Cover Image
Identitätsorientierte Markenführung im Fußball : eine empirische Imageanalyse am Beispiel des MSV Duisburg
Kollmann, Tobias; Karczewski, Marvin; Brune, Matthias - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009153550
Cover Image
"You'll never tweet alone": managing sports brands through social media
Parganas, Petros; Anagrostopoulos, Christos; Chadwick, Simon - In: The journal of brand management : an international journal 22 (2015) 7, pp. 551-568
Persistent link: https://www.econbiz.de/10011392977
Cover Image
The effect of sport video gaming on sport brand attitude, attitude strength, and the attitude-behavior relationship
Kim, Yongjae; Ross, Stephen - In: Journal of sport management : the official journal of … 29 (2015) 6, pp. 657-671
Persistent link: https://www.econbiz.de/10011421910
Cover Image
How do brand personality, identification, and relationship length drive loyalty in sports?
Karjaluoto, Heikki; Munnukka, Juha; Salmi, Milja - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 50-71
Persistent link: https://www.econbiz.de/10011421927
Cover Image
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee; Kwon, Youngbum; Lim, Choong Hoon - In: The journal of product & brand management 24 (2015) 3, pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
Cover Image
Out with the old and in with the new : a study of new kit sponsorship and brand associations in the Barclays Premier League
Thomas, Robert James - In: The journal of product & brand management 24 (2015) 3, pp. 229-251
Persistent link: https://www.econbiz.de/10011378282
Cover Image
Measurement and segmentation of sport fans using brand association networks : application to Union of European Football Associations (UEFA) Champions League (UCL)
Bouzdine-Chameeva, Tatiana; Ferrand, Alain; … - In: Sport management review 18 (2015) 3, pp. 407-420
Persistent link: https://www.econbiz.de/10011381876