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Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
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"Ultimate" sponsorship : fan identity, brand congruence, and the Ultimate Fighting Championship
Devlin, Michael B.; Brown, Natalie A.; Billings, Andrew C. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 96-115
Persistent link: https://www.econbiz.de/10010399903
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The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha; Ko, Jane; Lee, Jieun; Ko, Eunju - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
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Benefits of Sport Teams-Modell (BoST-Modell) : eine empirische Analyse verhaltensrelevanter Markennutzen professioneller Sportvereine
Burmann, Christoph; Schade, Michael - In: Marketing : ZFP ; journal of research and management 34 (2012) 4, pp. 316-335
Persistent link: https://www.econbiz.de/10009680799
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European football teams' CSR engagement impacts on customer-based brand equity
Blumrodt, Jens; Bryson, Douglas; Flanagan, John - In: The journal of consumer marketing 29 (2012) 7, pp. 482-493
Persistent link: https://www.econbiz.de/10009681497
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Spillover effect of sport team performance on the value of corporate sponsors and affiliated firms
Sung, Hojun; Nam, Changi; Kim, Minki; Han, Seung Hun - In: International journal of sport finance 11 (2016) 1, pp. 79-96
Persistent link: https://www.econbiz.de/10011452064
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Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui; Ross, Stephen; Yoshida, Masayuki; … - In: Sport management review 19 (2016) 2, pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
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Brand community integration in a niche sport : a league-wide examination of online and offline involvement in minor league soccer in North America
Warren, Clinton J.; Brownlee, Eric A. - In: International journal of sport management and marketing … 13 (2013) 3/4, pp. 158-172
Persistent link: https://www.econbiz.de/10010391208
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Brand management model in sport industry of Iran : professional football league case
Javani, Vajihe; Ehsani, Mohammad; Amiry, Mojtaba; … - 2013
Persistent link: https://www.econbiz.de/10011293154
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The study of fans' brand loyalty in Iranian professional football league
Javani, Vajihe; Ehsani, Mohammad; Amiry, Mojtaba; … - 2013
Persistent link: https://www.econbiz.de/10011293163