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Examining the antecedents of sport team brand equity : a dual-identification perspective

Wang, Michael Chih-Hung; Tang, Ya-Yun - In: Sport management review 21 (2018) 3, pp. 293-306

Persistent link: https://www.econbiz.de/10011871340

Hail to thee, my sports team brand : investigating the drivers of eFANgelism among fans of selected sports teams in the English Premier League (EPL)

Amani, David - In: Future Business Journal 9 (2023) 1, pp. 1-16

Sports fans participate in supporting sports teams by demonstrating various attitudinal behaviors such as loyalty, purchase intention, and stadium attendance. However, although the literature indicates that sports fans who are fanatics can demonstrate advanced attitudinal behavior such as...

Persistent link: https://www.econbiz.de/10014505966

It's about time : a longitudinal examination of attitudes and brand associations of a women's professional sport team

Wear, Henry; Naraine, Michael L.; Bakhsh, Jordan - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 128-140

Persistent link: https://www.econbiz.de/10013346956

No name, no logo, no problem? : Examining early fan connections to NHL Seattle

Davies, Melissa; Armstrong, Cole; Blaszka, Matthew - In: Sport management review 25 (2022) 3, pp. 406-427

Persistent link: https://www.econbiz.de/10013426216

Fan sponsor acceptance : so, you want to join our sports in-group?

Vance, Lenny; Raciti, Maria; Lawley, Meredith - In: Services marketing quarterly 44 (2023) 1, pp. 103-120

Persistent link: https://www.econbiz.de/10013546193

Satellite fans engagement with social networking sites influence on sport team brand equity : a UGT perspective

Ahiabor, Daniel Kofi; Kosiba, John Paul Basewe; Gli, … - In: Digital business 3 (2023) 2, pp. 1-11

Guided by the uses and gratification theory (UGT), this research aims to investigate the influence of gratification (i.e., personal, social, and tension release gratification) sought from social networking sites (SNS) on customer engagement behaviour of satellite fans. Additionally, this...

Persistent link: https://www.econbiz.de/10014476457

An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour

Rai, Jaskirat Singh; Yousaf, Anish; Itani, Maher N.; … - In: Journal for global business advancement : JGBA 15 (2022) 5, pp. 600-620

Persistent link: https://www.econbiz.de/10014309113

Expected price and user image for branded and co-branded sports apparel

Gloria Wu, D.; Chalip, Laurence Hilmond - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 3, pp. 138-151

Persistent link: https://www.econbiz.de/10010199635

Estimating attendance at Major League Baseball Games for the 2007 season

Lemke, Robert J.; Leonard, Matthew; Tlhokwane, Kelebogile - In: Journal of sports economics 11 (2010) 3, pp. 316-348

Persistent link: https://www.econbiz.de/10008651213

Rise and fall of stars : investigating the evolution of star status in professional team sports

Yang, Yupin; Shi, Mengze - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 352-366

Persistent link: https://www.econbiz.de/10009406663