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Measuring effects of naming-rights sponsorships on college football fans' purchasing intentions

Eddy, Terry - In: Sport management review 17 (2014) 3, pp. 362-375

Persistent link: https://www.econbiz.de/10010401050

Glory out of reflected failure : the examination of how rivalry affects sport fans

Havard, Cody T. - In: Sport management review 17 (2014) 3, pp. 243-253

Persistent link: https://www.econbiz.de/10010401083

The marketing of a NHL hockey team

Teed, Kenneth C.; Delpy-Neirotti, Lisa; Johnson, Scott R.; … - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 226-246

Persistent link: https://www.econbiz.de/10003816854

Attenuation of negative sponsorship effects in the context of rival sports teams' fans

Grohs, Reinhard; Reisinger, Heribert; Woisetschläger, David - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1880-1901

Persistent link: https://www.econbiz.de/10011449336

Why do people support the underdog? : loss aversion and sports fans

Wesley Keefer, Quinn Andrew - In: International journal of applied behavioral economics : … 4 (2015) 4, pp. 17-35

Persistent link: https://www.econbiz.de/10011295660

Consumption of niche sports : understanding which product attributes predict consumption across different levels of team identification

Simmons, Jason M.; Greenwell, T. Christopher; Thorn, … - In: International journal of sport management and marketing … 13 (2013) 3/4, pp. 239-256

Persistent link: https://www.econbiz.de/10010391200

Rise and Fall of Stars : Investigating the Evolution of Star Status in Professional Team Sports

Yang, Yupin - 2011

This article describes an empirical study of the rise and fall of star athletes, using data from the National Basketball Association (NBA) from 1987 to 2008. We measure star status by the number and share of all-star votes, and apply both Tobit regression and hazard models to investigate the...

Persistent link: https://www.econbiz.de/10013125081

Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league

Annamalai, Balamurugan; Shabbirhusain RV; … - In: International journal of sport management and marketing … 22 (2022) 1/2, pp. 120-141

Persistent link: https://www.econbiz.de/10012990313

Consuming team sports : individual versus collective flow experiences and well-being

Hallmann, Kirstin; Reuß, Konrad; Sander, Kathrin; … - In: International journal of sport management and marketing … 21 (2021) 5/6, pp. 295-312

Persistent link: https://www.econbiz.de/10012800947

Do consumer perceptions of tanking impact attendance at national basketball association games? : a sentiment analysis approach

Gong, Hua; Watanabe, Nicholas M.; Soebbing, Brian P.; … - In: Journal of sport management : the official journal of … 35 (2021) 3, pp. 254-265

Persistent link: https://www.econbiz.de/10012658727

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