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Corporate growth strategies in an era of digitalization : a network analysis of the national basketball association's 2K league sponsors
Lopez, Colin; Pizzo, Anthony D.; Gupta, Keshav; … - In: Journal of business research : JBR 133 (2021), pp. 208-217
Persistent link: https://www.econbiz.de/10012590288
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Delineating the outcomes of fans' psychological commitment to sport team : product knowledge, attitude towards the sponsor, and purchase intentions
Rai, Jaskirat Singh; Itani, Maher N.; Apar Singh; … - In: Journal for global business advancement : JGBA 14 (2021) 3, pp. 357-382
Persistent link: https://www.econbiz.de/10012613996
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How sports sponsorship influences a sponsor's financial performance : a case study from the Korea Baseball Organization
Kim, Hyun-Min; Song, Woon Kyung; Lee, Sanghak - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 4, pp. 315-327
Persistent link: https://www.econbiz.de/10012816112
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Applying the customer-centric model to the investigation of brand communities of professional sports teams
Toder Alon, Anat; Schuv-Ami, Avichai - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 3, pp. 220-234
Persistent link: https://www.econbiz.de/10012667339
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Investigating sport fan attitudes toward tanking : the role of values-based connections
Aiken, K. Damon; Sukhdial, Ajay; Campbell, Richard M. <Jr.> - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 4, pp. 256-268
Persistent link: https://www.econbiz.de/10012486328
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The role of pride feelings in the team and fan community identification processes : an empirical examination in professional sport
Gordon, Brian S.; Yoshida, Masayuki; Nakazawa, Makoto; … - In: Corporate reputation review 24 (2021) 2, pp. 76-94
Persistent link: https://www.econbiz.de/10012500232
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Uniting a sport teams' global fan community : prototypical behavior of satellite fans enhances local fans' attitudes and perceptions of groupness
Behrens, Anton; Uhrich, Sebastian - In: European Sport management quarterly : ESMQ 20 (2020) 5, pp. 598-617
Persistent link: https://www.econbiz.de/10012385000
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Tennis superstars : the relationship between star status and demand for tickets
Chmait, Nader; Robertson, Sam; Westerbeek, Hans; Eime, … - In: Sport management review 23 (2020) 2, pp. 330-347
Persistent link: https://www.econbiz.de/10012295149
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An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian; O'Connor, Christina; Gilmore, Audrey - In: Marketing intelligence & planning 34 (2016) 2, pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
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The influence of Facebok engagement on relationship quality and consumer behavior in the National Basketball Association
Achen, Rebecca M. - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 247-268
Persistent link: https://www.econbiz.de/10011633637