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Why has the share of training firms declined in Switzerland?
Schweri, Juerg; Mueller, Barbara - In: Journal for labour market research 40 (2007) 2-3, pp. 149-168
Persistent link: https://www.econbiz.de/10007901997
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Measuring Soft-Sell Versus Hard-Sell Advertising Appeals
Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles - In: International journal of advertising : the quarterly … 39 (2010) 2, pp. 5-21
Persistent link: https://www.econbiz.de/10009976426
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Die Mühen der Ebene : wie das Glasl'sche Eskalationsmodell in die wissenschaftliche Gemeinde einsickert
Mueller, Barbara - In: Organisationsentwicklung und Konfliktmanagement : …, (pp. 291 - 305). 2007
Persistent link: https://www.econbiz.de/10014558155
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Consumer responses towards non-prescription and prescription drug advertising in the US and Germany: They don't really like it, but they do believe it
Diehl, Sandra; Mueller, Barbara; Terlutter, Ralf - In: International journal of advertising : the quarterly … 27 (2008) 1, pp. 99-132
Persistent link: https://www.econbiz.de/10008124834
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Comments -- International advertising issues and challenges
Taylor, Charles R.; Mueller, Barbara - In: International journal of advertising : the quarterly … 26 (2007) 4, pp. 557-564
Persistent link: https://www.econbiz.de/10008125010
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GLOBALIZATION - The Tension between Strategy and Execution: Challenges for International Advertising Research — Globalization is Much More Than Universal Branding
Ford, John B; Mueller, Barbara; Taylor, Charles R - In: Journal of advertising research 51 (2011) 1, pp. 27-42
Persistent link: https://www.econbiz.de/10008993735
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Forty years of cross-cultural advertising research in the International Journal of Advertising : a bibliometric analysis
Ford, John B.; Mueller, Barbara; Mueller, Sophia - In: International journal of advertising : the review of … 42 (2023) 1, pp. 119-127
Persistent link: https://www.econbiz.de/10014233931
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Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia; Diehl, Sandra; Taylor, Charles Raymond; … - In: Journal of current issues and research in advertising 43 (2022) 4, pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
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The impact of the lost decade on advertising in Japan: A grounded theory approach
Okazaki, Shintaro; Mueller, Barbara - In: International journal of advertising : the quarterly … 30 (2011) 2, pp. 205-233
Persistent link: https://www.econbiz.de/10009138249
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Consumer hypocrisy : when purchasing behaviors are not as ethical as they seem
Mueller, Sophia; Johnson, Benjamin K.; Mueller, Barbara - In: Advances in Advertising Research XIV : Harder, Better, …, (pp. 165-177). 2024
Persistent link: https://www.econbiz.de/10015064331