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Don't Adapt, Shape! Use the Crisis to Shape your Minimum Viable System – And the Wider Market

Nenonen, Suvi; Storbacka, Kaj - 2021

In addition to being resilient and adaptive, firms should also utilize shocks such as COVID-19 to generate new business opportunities. Two processes make markets and other economic systems more malleable during times of crises: (1) as the stasis of the market system is interrupted, it forces the...

Persistent link: https://www.econbiz.de/10013246740

Solution business models : transformation along four continua

Storbacka, Kaj; Windahl, Charlotta; Nenonen, Suvi; … - In: Industrial marketing management : the international … 42 (2013) 5, pp. 705-716

Persistent link: https://www.econbiz.de/10010211439

Competitive arena mapping : market innovation using morphological analysis in business markets

Storbacka, Kaj; Nenonen, Suvi - In: Journal of business-to-business marketing 19 (2012) 3, pp. 183-215

Persistent link: https://www.econbiz.de/10009655187

Networks, ecosystems, fields, market systems? : making sense of the business environment

Möller, K. E. Kristian; Nenonen, Suvi; Storbacka, Kaj - In: Industrial marketing management : the international … 90 (2020), pp. 380-399

Persistent link: https://www.econbiz.de/10012322102

Value propositions as market-shaping devices : a qualitative comparative analysis

Nenonen, Suvi; Storbacka, Kaj; Sklyar, Alexey; Frow, Pennie - In: Industrial marketing management : the international … 87 (2020), pp. 276-290

Persistent link: https://www.econbiz.de/10012285185

Don't adapt, shape! : use the crisis to shape your minimum viable system : and the wider market

Nenonen, Suvi; Storbacka, Kaj - In: Industrial marketing management : the international … 88 (2020), pp. 265-271

Persistent link: https://www.econbiz.de/10012285364

Market innovation : renewal of traditional industrial networks

Nenonen, Suvi; Möller, Kristina; Storbacka, Kaj - In: Innovating in practice : perspectives and experiences, (pp. 59-81). 2017

Persistent link: https://www.econbiz.de/10011569963

Theorizing with managers : how to achieve both academic rigor and practical relevance?

Nenonen, Suvi; Brodie, Roderick J.; Storbacka, Kaj; … - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1130-1152

Persistent link: https://www.econbiz.de/10011725629

Theorizing with managers to bridge the theory-praxis gap : foundations for a research tradition

Brodie, Roderick J.; Nenonen, Suvi; Peters, Linda D.; … - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1173-1177

Persistent link: https://www.econbiz.de/10011725654

Is your industrial marketing work working? : developing a composite index of market change

Nenonen, Suvi; Storbacka, Kaj; Frethey-Bentham, Catherine - In: Industrial marketing management : the international … 80 (2019), pp. 251-265

Persistent link: https://www.econbiz.de/10012064449