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Effects of traditional advertising and social messages on brand-building metrics and customer acquisition

Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of marketing 81 (2017) 5, pp. 1-15

Persistent link: https://www.econbiz.de/10011749812

A journey from customer acquisition to retention : an integrative model for guiding future gaming marketing research

Tuguinay, Jovanie; Prentice, Catherine; Moyle, Brent; … - In: The Cornell hospitality quarterly 65 (2024) 3, pp. 335-353

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The Customer Asset : Understanding and Managing its Value

Bendle, Neil T.; Wang, Xin - 2023

1. Introduction: What is the Value of Your Customers? -- 2.The VARIED Tasks of the Customer Asset -- 3.The Customer Asset Approach -- 4. Who Is The Customer Assets Approach For? -- 5. Applying the Customer Asset -- 6.Communication about the Customer Asset -- 7.Conclusion -- 8. References.

Persistent link: https://www.econbiz.de/10014442245

The impact of salespeople's social media adoption on customer acquisition performance : a contextual perspective

Schendzielarz, Dennis; Alavi, Sascha; Guba, Jan Helge - In: Journal of personal selling & sales management : JPSSM 42 (2022) 2, pp. 139-157

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How exporters grow

Fitzgerald, Doireann; Haller, Stefanie; Yedid-Levi, Yaniv - In: The review of economic studies : RES 91 (2024) 4, pp. 2276-2306

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PsyConversion® : 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce

Spreer, Philipp - 2024

Introduction -- Fundamentals of decision-making -- Behavior Patterns - Foundations of Our Decisions -- Behavior patterns for the perception phase -- Behavior patterns for the decision-making phase -- Behavior patterns for the customer retention phase -- Operational work with behavior patterns.