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Research on satisfaction recovery from service failure due to attitude defect and unfair price : a dynamic and longitudinal evaluation model based on customer win-back management
Tang, Xiaofei; Jia, Jianmin; Zhou, Tingrui; Yin, Hongjuan - In: Frontiers of business research in China : selected … 4 (2010) 3, pp. 380-408
Persistent link: https://www.econbiz.de/10008664572
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Die Marketingrevolution in Zeiten von Web 2.0 : Herausforderungen und Chancen für ein neues beziehungsaktives Kundenmanagement
Bender, Gunnar - In: Web 2.0 : neue Perspektiven für Marketing und Medien, (pp. 143-157). 2011
Persistent link: https://www.econbiz.de/10008666778
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Spezielle Heilberufebetreuung : einfach näher an der Praxis
Bartsch, Andreas; Weitemeier, Claudia - In: Moderner Bankvertrieb im Dienst des Kunden : neue Wege …, (pp. 97-106). 2011
Persistent link: https://www.econbiz.de/10008695732
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Zielgruppenspezifische Kundenansprache : die Strategie der Haspa
Vogelsang, Harald - In: Moderner Bankvertrieb im Dienst des Kunden : neue Wege …, (pp. 89-96). 2011
Persistent link: https://www.econbiz.de/10008695733
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Zur Wirkung von Neukunden-Promotions auf Bestandskunden : eine empirische Analyse in der Mobilfunkbranche
Woisetschläger, David; Evanschitzky, Heiner; Backhaus, … - In: Journal of business economics : JBE 81 (2011) 2, pp. 183-204
Persistent link: https://www.econbiz.de/10008841092
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The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth
Villanueva, Julian; Yoo, Shijin; Hanssens, Dominique M. - In: Journal of marketing research : JMR 45 (2008) 1, pp. 48-59
Persistent link: https://www.econbiz.de/10003696861
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Mixed findings on the service recovery paradox
Ok, Chigyung; Back, Ki-Joon; Shanklin, Carol W. - In: The service industries journal 27 (2007) 5/6, pp. 671-686
Persistent link: https://www.econbiz.de/10003622851
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Acquiring and retaining customers in UK banks : an exploratory study
Farquhar, Jillian Dawes; Panther, Tracy - In: Journal of retailing and consumer services 15 (2008) 1, pp. 9-21
Persistent link: https://www.econbiz.de/10003597007
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Emerging markets : customer acquisition strategies for the mobils communication market
Junge, Philip - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003389063
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Winning new customers using loyalty-based segmentation
Markey, Rob; Ott, John; Toit, Gerard du - In: Strategy & leadership : a publication of Strategic … 35 (2007) 3, pp. 32-37
Persistent link: https://www.econbiz.de/10003497150