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1
Integratives Konzept von Verkaufsmanagement und -steuerung in Multikanal-Vertriebsbanken
Dirsch, Peter
;
Riekeberg, Marcus
- In:
Strategische Gesamtbanksteuerung
,
(pp. 341-367)
.
2011
Persistent link: https://www.econbiz.de/10009510401
Saved in:
2
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
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3
Despite unethical retail store practices, consumers at the bottom of the pyramid continue to be loyal
Gupta, Shruti
;
Srivastav, Pratish
- In:
The international review of retail, distribution and …
26
(
2016
)
1
,
pp. 75-94
Persistent link: https://www.econbiz.de/10011534228
Saved in:
4
Customers' segmentation in pharmaceutical distribution industry based on the RFML model
Nikaein, Nastaran
;
Abedin, Ehsan
- In:
International journal of business information systems : …
37
(
2021
)
1
,
pp. 29-44
Persistent link: https://www.econbiz.de/10012596436
Saved in:
5
Banken-Handbuch Firmenkundenmarketing : erfolgreiche Vermarktungs- und Vertriebskonzepte für Kreditinstitute
Bergmans, Bernhard
-
2007
Persistent link: https://www.econbiz.de/10003408640
Saved in:
6
Reaching customers at the base of the pyramid : a two-stage business strategy
Gollakota, Kamala
;
Gupta, Vipin
;
Bork, James T.
- In:
Thunderbird international business review
52
(
2010
)
5
,
pp. 355-367
Persistent link: https://www.econbiz.de/10008654134
Saved in:
7
Corporate Hospitality bei Sportevents : Konzeption eines Wirkungsmodells
Walzel, Stefan
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009244451
Saved in:
8
Groundswell (Charlene Li, Josh Bernoff)
Michelis, Daniel
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 204-217)
.
2010
Persistent link: https://www.econbiz.de/10008771874
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9
Lösungsansätze für Probleme junger High-Tech-Unternehmen
Schabus, Matthias H.
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003290568
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10
Strategische Unternehmenspolitik von Erstversicherern unter Verbindung von Zielgruppen-Marketing und Kernkompetenz-Management
Krausz, Stefan
-
2002
Persistent link: https://www.econbiz.de/10013430500
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