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Can a whisper boost recall of video advertisements? : exploring the effects of autonomous sensory Meridian response (ASMR) in advertising
Sands, Sean; Campbell, Colin L.; Mavrommatis, Alexis; … - In: Journal of advertising research 62 (2022) 3, pp. 287-296
Persistent link: https://www.econbiz.de/10013435305
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That's so instagrammable! : understanding how environments generate indirect advertising by cueing consumer-generated content
Campbell, Colin L.; Sands, Sean; Montecchi, Matteo; … - In: Journal of advertising 51 (2022) 4, pp. 411-429
Persistent link: https://www.econbiz.de/10013362332
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Unreal influence : leveraging AI in influencer marketing
Sands, Sean; Campbell, Colin L.; Plangger, Kirk; … - In: European journal of marketing 56 (2022) 6, pp. 1721-1747
Persistent link: https://www.econbiz.de/10013351248
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Alternative protein consumption : a systematic review and future research directions
Nguyen, July; Ferraro, Carla; Sands, Sean; Luxton, Sandra - In: International journal of consumer studies 46 (2022) 5, pp. 1691-1717
Persistent link: https://www.econbiz.de/10013411962
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Embracing diversity, equity, and inclusion (DEI) : considerations and opportunities for brand managers
Ferraro, Carla; Hemsley, Alicia; Sands, Sean - In: Business horizons 66 (2023) 4, pp. 463-479
Persistent link: https://www.econbiz.de/10014333463
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Calling for cancellation : understanding how markets are shaped to realign with prevailing societal values
Demsar, Vlad; Ferraro, Carla; Nguyen, July; Sands, Sean - In: Journal of macromarketing 43 (2023) 3, pp. 322-350
Persistent link: https://www.econbiz.de/10014368388
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Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf; Plangger, Kirk; Sands, Sean; Campbell, Colin L. - In: Psychology & marketing 40 (2023) 9, pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
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Preparing for retirement : the influence of message frame, message appeal and life stage
Fenton, Andrea Gaye; Sands, Sean; Ferraro, Carla; … - In: Journal of social marketing : JSOCM 13 (2023) 4, pp. 572-592
Persistent link: https://www.econbiz.de/10014426715
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The evolving direct-to-consumer retail model : a review and research agenda
McKee, Samantha; Sands, Sean; Pallant, Jason Ian; … - In: International journal of consumer studies 47 (2023) 6, pp. 2816-2842
Persistent link: https://www.econbiz.de/10014427405
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Preparing for an era of deepfakes and AI-generated ads : a framework for understanding responses to manipulated advertising
Campbell, Colin L.; Plangger, Kirk Anton; Sands, Sean; … - In: Journal of advertising 51 (2022) 1, pp. 22-38
Persistent link: https://www.econbiz.de/10013362240