This study examines the exogenous factors that affect South Korean consumers' intentions to join brand pages. The findings suggest that utilitarian and hedonic values of social media advertising enhance users' positive attitudes toward social media advertising, but attitudes toward social media...

This study examines consumers' decision to select parcel locker service with regard to privacy concerns and perceptions toward technology based on protection motivation theory and the technology acceptance model. A total of 310 consumers using online shopping and delivery services in the 10 most...

Short message service (SMS) allows marketers to interact directly with target consumers at specific times and locations via their mobile phones. Using a modified technology acceptance model, this study examines factors that influence consumers' acceptance of SMS advertising. Data were collected...