Purpose: This paper seeks to investigate how firms operating in technology intensive industries construct their corporate brands in the aftermath of new technological developments such as the launch of the international technology road-map policy.Design/methodology/approach: A four page...

This study aims to fill a gap in marketing studies concerning the effect of a logo on consumer evaluations. The research addresses two questions: (1) what are the factors that influence the favorability of the corporate logo; and (2) what are the main influences of this favorability on corporate...

Through a meta-analytical approach, we test the antecedents and consequences of corporate reputation, examining specifically the moderating roles of three study variables: country of study, stakeholder group, and reputational measure. The study presents a comprehensive overview of three...