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The antecedents and consequences of value co-creation behaviors in a hotel setting : a two-country study
Roy, Sanjit; Balaji, M. S.; Soutar, Geoffrey N.; Jiang, … - In: The Cornell hospitality quarterly 61 (2020) 3, pp. 353-368
Persistent link: https://www.econbiz.de/10012259308
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Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
Ceric, Arnela; D'Alessandro, Steven; Soutar, Geoffrey N.; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5653-5661
Persistent link: https://www.econbiz.de/10011597433
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Co-creating a CSR strategy with customers to delivere greater value
O'Brien, Ingrid M.; Jarvis, Wade; Soutar, Geoffrey N.; … - In: Disciplining the undisciplined? : perspectives from …, (pp. 89-107). 2018
Persistent link: https://www.econbiz.de/10011810081
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Organisational factors, anticipated rents and commercialisation in SMEs
Do, Hang; Mazzarol, Tim; Soutar, Geoffrey N.; Volery, … - In: International journal of innovation management 22 (2018) 2, pp. 1850018-1-30
Persistent link: https://www.econbiz.de/10011817471
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Linking social media to customer relationship management (CRM) : a qualitative study on SMEs
Guha, Sushmita; Harrigan, Paul; Soutar, Geoffrey N. - In: Journal of small business and entrepreneurship : JSBE ; … 30 (2018) 3, pp. 193-214
Persistent link: https://www.econbiz.de/10011882918
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Capturing and co-creating student experiences in social media : a social identity theory perspective
Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N. - In: Journal of marketing theory and practice 26 (2018) 1/2, pp. 55-71
Persistent link: https://www.econbiz.de/10011884475
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Navigating online brand advocacy (OBA) : an exploratory analysis
Wilk, Violetta; Harrigan, Paul; Soutar, Geoffrey N. - In: Journal of marketing theory and practice 26 (2018) 1/2, pp. 99-116
Persistent link: https://www.econbiz.de/10011884496
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Customer engagement behavior in individualistic and collectivistic markets
Roy, Sanjit; Balaji, M. S.; Soutar, Geoffrey N.; … - In: Journal of business research : JBR 86 (2018), pp. 281-290
Persistent link: https://www.econbiz.de/10011855333
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Two-way acculturation in social media : the role of institutional efforts
Fujita, Momoko; Harrigan, Paul; Roy, Sanjit; Soutar, … - In: Technological forecasting & social change : an … 145 (2019), pp. 532-542
Persistent link: https://www.econbiz.de/10012134624
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Customer engagement in CSR : a utility theory model with moderating variables
Jarvis, Wade; Ouschan, Robyn; Burton, Henry J.; Soutar, … - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 833-853
Persistent link: https://www.econbiz.de/10011730640