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Impact of Facebook marketing on Lebanese athletes' decision-making process

Daou, Lindos; Sarkis, Nada; Nader, Youssef - In: International journal of sport management and marketing … 18 (2018) 5, pp. 402-416

Persistent link: https://www.econbiz.de/10011989452

Developing a conceptual model for examining social media marketing effects on brand awareness and brand image

Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J. - In: International journal of economics and business research 17 (2019) 3, pp. 243-261

Persistent link: https://www.econbiz.de/10012021617

Impact of social media on brand commitment : testing the mediation role of perceived value and brand image

Kavoosi Kalejahi, Homa; Ramezani, Mojtaba; Rostamzadeh, Reza - In: International journal of business environment : IJBE 10 (2019) 3, pp. 191-208

Persistent link: https://www.econbiz.de/10012036944

Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category

Anselmsson, Johan; Tunca, Burak - In: Journal of marketing communications 25 (2019) 7, pp. 720-737

Persistent link: https://www.econbiz.de/10012203361

Perceived guest house brand value : the influence of web interactivity on brand image and brand awareness

Matikiti-Manyevere, Rosemary; Roberts-Lombard, Mornay; … - In: Journal of promotion management : innovations in … 27 (2021) 2, pp. 250-277

Persistent link: https://www.econbiz.de/10012423611

The antecedents and consequences of brand experience and purchase intention

Shukla, Mahima; Sharma, Ashok; Misra, Richa; Jain, Vinamra - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 215-238

Persistent link: https://www.econbiz.de/10012597995

Exploring the impact of social media influencers on customers' purchase intention : a sequential mediation model in Taiwan context

Kanwar, Anu; Huang, Yu-Chuan - In: Entrepreneurial business and economics review : EBER 10 (2022) 3, pp. 123-141

Objective: The objective of the article is to investigate the impact of social media influencers (SMI) on Taiwanese customers' intent to buy, using sequential mediating effects of parasocial interaction, perceived value, and brand image. Research Design & Methods: The study focused on Taiwan and...

Persistent link: https://www.econbiz.de/10014231512

Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram

Oliveira, Marta; Fernandes, Teresa - In: Journal of strategic marketing 30 (2022) 4, pp. 389-407

Persistent link: https://www.econbiz.de/10013370884

The impacts of social media influencer’s credibility attributes on gen Z purchase intention with brand image as mediation : study on consumers of Korea cosmetic product

Nugroho, Santi Duwi Putri; Rahayu, Mintarti; Hapsari, … - 2022

Persistent link: https://www.econbiz.de/10013398015

For mod's sake! : the role of perceived brand image, brand identification, and online community environments in building brand love

Hendrasto, Ferdian - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 17-32

Manuscript type: Research Article Research Aims: This research aims to analyze online community environments, perceived brand image, brand identification, and their effect to brand love in the context of video game modification online communities. Design/methodology/approach: This is...

Persistent link: https://www.econbiz.de/10014335611