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Ansätze der Markenführung von B2B-Unternehmen
Pick, Doreén; Griese, Ilka - In: Innovative Markenführung und -implementierung, (pp. 51-82). 2011
Persistent link: https://www.econbiz.de/10009349245
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Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria; Francioni, Barbara; Hegner, Sabrina; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
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A study on environmental sustainability practices of star hotels in Bangalore
Shanti, J. - In: Asian journal of business ethics : AJBE 5 (2016) 1/2, pp. 185-194
Persistent link: https://www.econbiz.de/10011717329
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The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio; Cobelli, Nicola; Ugolini, Marta - In: The journal of business & industrial marketing 32 (2017) 5, pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
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Perceptions of others, mindfulness, and brand experience in retail service setting
Ngo, Liem Viet; Northey, Gavin; Duffy, Sarah; Hoang Thi … - In: Journal of retailing and consumer services 33 (2016), pp. 43-52
Persistent link: https://www.econbiz.de/10011598567
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Services branding triangle : examining the triadic service brand promises for creating a strong brand in banking industry
Pinar, Musa; Girard, Tulay; Trapp, Paul; Eser, Zeliha - In: The international journal of bank marketing : IJBM 34 (2016) 4, pp. 529-549
Persistent link: https://www.econbiz.de/10011593969
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An app a day keeps a customer connected : explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic
Fang, Yu-Hui - In: Information & management : the internat. journal of … 56 (2019) 3, pp. 377-391
Persistent link: https://www.econbiz.de/10012005341
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Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan; Wong, IpKin Anthony; Prentice, Catherine; … - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
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Are brand experience and brand loyalty different in product and service brands?
Ramakrishnan, Ruchika; Vohra, Anupama - In: Business analyst : a refereed journal of Shri Ram … 38 (2017/2018) 2, pp. 91-101
Persistent link: https://www.econbiz.de/10012213026
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Servbrand framework : a business-to-business services brand equity framework
Steenkamp, Pieter; Herbst, Frederick Jacobus; De … - In: Journal of business-to-business marketing 27 (2020) 1, pp. 55-69
Persistent link: https://www.econbiz.de/10012196334