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241
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
242
Effect of the Social Media Marketing Strategy on Customer Participation Intention in Light of the Mediating Role of Customer Perceived Value
Bazrkar, Ardeshir
;
Hajimohammadi, Mohammad
;
Aramoon, Erfan
- In:
Market : review for marketing theory and practice
33
(
2021
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10012653345
Saved in:
243
Do preferences for private labels respond to supermarket loyalty programs?
Flórez A., Jorge Hernán
- In:
Journal of economic behavior & organization : JEBO
188
(
2021
),
pp. 183-208
Persistent link: https://www.econbiz.de/10012658710
Saved in:
244
A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing
Tueanrat, Yanika
;
Papagiannidis, Savvas
;
Alamanos, …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581885
Saved in:
245
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
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246
Strategically pay your customers for their productivity
Ranjan, Kumar Rakesh
;
Schumann, Jan Hendrik
;
Michel, Stefan
- In:
Rutgers business review
5
(
2020
)
3
,
pp. 319-325
Persistent link: https://www.econbiz.de/10012626119
Saved in:
247
Cultural differences in a restaurant's communication with unsatisfied customers : the case of tripadvisor
Żbikowska, Agnieszka
- In:
Folia oeconomica Stetinensia : FOS
20
(
2020
)
2
,
pp. 485-493
Persistent link: https://www.econbiz.de/10012628191
Saved in:
248
(In)direct effects of customer-defined market orientation on brand loyalty through purchase intention and brand image : a parallel mediation approach
Khan, Naveed R.
;
Ul Abedin, Zain
;
Ghouri, Arsalan Mujahid
- In:
The Lahore journal of business
9
(
2020/2021
)
2
,
pp. 79-108
Persistent link: https://www.econbiz.de/10012628305
Saved in:
249
Rand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
;
Moradi, Kianoosh
- In:
Romanian economic and business review
15
(
2020
)
4
,
pp. 90-103
Persistent link: https://www.econbiz.de/10012631932
Saved in:
250
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
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