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Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel; Bodapati, Anand V.; Puccinelli, Nancy M. - In: Journal of retailing 97 (2021) 1, pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
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Effect of the Social Media Marketing Strategy on Customer Participation Intention in Light of the Mediating Role of Customer Perceived Value
Bazrkar, Ardeshir; Hajimohammadi, Mohammad; Aramoon, Erfan - In: Market : review for marketing theory and practice 33 (2021) 1, pp. 41-58
Persistent link: https://www.econbiz.de/10012653345
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Do preferences for private labels respond to supermarket loyalty programs?
Flórez A., Jorge Hernán - In: Journal of economic behavior & organization : JEBO 188 (2021), pp. 183-208
Persistent link: https://www.econbiz.de/10012658710
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A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing
Tueanrat, Yanika; Papagiannidis, Savvas; Alamanos, … - In: Journal of retailing and consumer services 61 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012581885
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Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail; Malagueno, Ricardo; Fearne, Andrew P. - In: Industrial marketing management : the international … 95 (2021), pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
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Strategically pay your customers for their productivity
Ranjan, Kumar Rakesh; Schumann, Jan Hendrik; Michel, Stefan - In: Rutgers business review 5 (2020) 3, pp. 319-325
Persistent link: https://www.econbiz.de/10012626119
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Cultural differences in a restaurant's communication with unsatisfied customers : the case of tripadvisor
Żbikowska, Agnieszka - In: Folia oeconomica Stetinensia : FOS 20 (2020) 2, pp. 485-493
Persistent link: https://www.econbiz.de/10012628191
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(In)direct effects of customer-defined market orientation on brand loyalty through purchase intention and brand image : a parallel mediation approach
Khan, Naveed R.; Ul Abedin, Zain; Ghouri, Arsalan Mujahid - In: The Lahore journal of business 9 (2020/2021) 2, pp. 79-108
Persistent link: https://www.econbiz.de/10012628305
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Rand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Bahreinizad, Manizheh; Esmaeilpour, Majid; Moradi, Kianoosh - In: Romanian economic and business review 15 (2020) 4, pp. 90-103
Persistent link: https://www.econbiz.de/10012631932
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How permeable to cause-related marketing are millennials?
Silva, Susana C.; Duarte, Paulo; Marinho, Ana Filipa Lopes - In: International review on public and non-profit marketing 18 (2021) 3, pp. 335-360
Persistent link: https://www.econbiz.de/10012617321