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What do we know about celebrity endorsement in advertising?
Ford, John B. - In: Journal of advertising research 58 (2018) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10011875482
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What do we know about corporate social responsibility messaging?
Ford, John B. - In: Journal of advertising research 57 (2017) 4, pp. 355-356
Persistent link: https://www.econbiz.de/10011884905
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What do we know about in-store marketing?
Ford, John B. - In: Journal of advertising research 58 (2018) 2, pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
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What do we know about sports sponsorships?
Ford, John B. - In: Journal of advertising research 58 (2018) 3, pp. 257-258
Persistent link: https://www.econbiz.de/10011929114
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What do we know about digital attribution?
Ford, John B. - In: Journal of advertising research 58 (2018) 4, pp. 383-384
Persistent link: https://www.econbiz.de/10011966581
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New insights on advertising execution and consumer engagement : editor's desk
Ford, John B. - In: Journal of advertising research 61 (2021) 3, pp. 245-246
Persistent link: https://www.econbiz.de/10012656762
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How cutting-edge research on advertising and branding builds customer engagement : editor's desk
Ford, John B. - In: Journal of advertising research 61 (2021) 2, pp. 127-128
Persistent link: https://www.econbiz.de/10012642978
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Broadened JAR focus to support advertising practitioners and scholars : a reflection of evolving marketing and research directions
Ford, John B. - In: Journal of advertising research 61 (2021) 4, pp. 363-364
Persistent link: https://www.econbiz.de/10012813772
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New insights in advertising strategy : editor's desk
Ford, John B. - In: Journal of advertising research 60 (2020) 4, pp. 351-352
Persistent link: https://www.econbiz.de/10012495729
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Competitive advantage
Ford, John B. - In: The Routledge companion to strategic marketing, (pp. 141-150). 2021
Persistent link: https://www.econbiz.de/10012498443