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Kumar, Satish
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31
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91
Experimentelle Forschung im Marketing : Entwicklung und zukünftige Chancen
Baum, Daniela
;
Spann, Martin
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
3
,
pp. 179-191
Persistent link: https://www.econbiz.de/10009271601
Saved in:
92
Value in business and industrial marketing : past, present, and future
Lindgreen, Adam
;
Hingley, Martin K.
;
Grant, David B.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 207-214
Persistent link: https://www.econbiz.de/10009513186
Saved in:
93
A threshold citation analysis in marketing research
Chan, Kam C.
;
Lai, Pikki
;
Liano, Kartono
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 134-156
Persistent link: https://www.econbiz.de/10009514315
Saved in:
94
Editorial: Preface to a debate
Lehmann, Donald R.
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 153
Persistent link: https://www.econbiz.de/10009519943
Saved in:
95
Corporate branding : an interdisciplinary literature review
Fetscherin, Marc
;
Usunier, Jean-Claude
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 733-753
Persistent link: https://www.econbiz.de/10009567635
Saved in:
96
Effective marketing science applications : insights from ISMS-MSI practice prize finalist papers and projects
Lilien, Gary L.
;
Roberts, John
;
Shankar, Venkatesh
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 43-103
Persistent link: https://www.econbiz.de/10009383325
Saved in:
97
Supply chain networks and service-dominant logic : suggestions for future research
Tokman, Mert
;
Beitelspacher, Lauren Skinner
- In:
International journal of physical distribution & …
41
(
2011
)
7
,
pp. 717-726
Persistent link: https://www.econbiz.de/10009384197
Saved in:
98
Managerial decision making in marketing : the next research frontier
Wierenga, Berend
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 89-101
Persistent link: https://www.econbiz.de/10009238552
Saved in:
99
Paving the way for "distinguished marketing"
Leeflang, Peter
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 76-88
Persistent link: https://www.econbiz.de/10009238553
Saved in:
100
Dixon's library : on the structuring of the marketplace and marketing practices
Tadajewski, Mark
- In:
Journal of historical research in marketing
3
(
2011
)
1
,
pp. 118-130
Persistent link: https://www.econbiz.de/10008936932
Saved in:
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