Kaur, Anupriya; Chauhan, Abhilasha; Medury, Yajulu - In: Asia Pacific Journal of Marketing and Logistics 28 (2016) 3, pp. 499-524
Purpose – The purpose of this paper is to evaluate tourist destinations’ image based on the attributes obtained from the extant literature using correspondence analysis. Design/methodology/approach – This study is aimed at measuring and illustrating destination image of tourism...