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Purpose – The purpose of this paper is to evaluate tourist destinations’ image based on the attributes obtained from the extant literature using correspondence analysis. Design/methodology/approach – This study is aimed at measuring and illustrating destination image of tourism...
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Purpose: The purpose of this paper is to validate the conceptual model that presents the determinants of Tier 2 consumer’s online shopping attitude and the interrelationships among the constructs across the three Tier 2 cities in India. Design/methodology/approach: The paper uses survey-based...
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Purpose – The primary purpose of this paper is to investigate empirically the impact of the internet on teenage childrens' roles in purchase decisions. Design/methodology/approach – Based on a survey administered to 346 parent‐child dyads, regression analysis and ANOVA analysis were...
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