Predicting complaint voicing or exit amidst Indian consumers : a CHAID analysis
Year of publication: |
2023
|
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Authors: | Kumar, Amit ; Kaur, Anupriya |
Published in: |
Journal of advances in management research : JAMR. - Bingley : Emerald, ISSN 2049-3207, ZDB-ID 2511485-2. - Vol. 20.2023, 1, p. 55-78
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Subject: | CHAID | Complainer | Complaint | Customer complaint behaviour (CCB) | Non-complainer | Indien | India | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management | Dienstleistungsqualität | Service quality |
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