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The ethicality of point-of-sale marketing campaigns : normative ethics applied to cause-related checkout charities
Caulfield, Jay L.; Baird, Catharyn A.; Lee, Felissa K. - In: Journal of business ethics : JBE 175 (2022) 4, pp. 799-814
"Would you like to contribute to XYZ charity by adding a dollar to your bill today?" Point-of-sale campaigns for fundraising are common to grocery stores, pharmacies, restaurants and warehouse clubs. Commonly referred to as ‘checkout charity,’ these fundraisers have generated over $4.1...
Persistent link: https://www.econbiz.de/10013269772
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Cause-related marketing : a coalignment of marketing strategy and corporate philanthropy
Varadarajan, P. Rajan; Menon, Anil - 2008
Persistent link: https://www.econbiz.de/10003717735
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Cause related marketing : Armani initiative "acqua for life"
Mititelu, Cristina; Fiorani, Gloria; Mariani, Simone - In: International review on public and non-profit marketing 11 (2014) 3, pp. 285-305
Persistent link: https://www.econbiz.de/10010413069
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A typology of cause-related marketing approaches in European professional basketball
Schyvinck, Cleo; Willem, Annick - In: Sport management review 21 (2018) 4, pp. 347-362
Persistent link: https://www.econbiz.de/10011911315
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Cause-related marketing: a new perspective on achieving campaign objectives amongst fast moving consumer goods
Royd-Taylor, Lyvia - In: Strategic change : SC ; briefings in entrepreneurial finance 16 (2007) 1/2, pp. 79-86
Persistent link: https://www.econbiz.de/10003461038
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Employee participation in cause-related marketing strategies : a study of management perceptions from British consumer service industries
Liu, Gordon; Liston-Heyes, Catherine; Ko, Wai Wai - In: Journal of business ethics : JOBE 92 (2010) 2, pp. 195-210
Persistent link: https://www.econbiz.de/10003959439
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An analysis of cause-related marketing implementation strategies through social alliance : partnership conditions and strategic objectives
Liu, Gordon; Ko, Wai Wai - In: Journal of business ethics : JOBE 100 (2011) 2, pp. 253-281
Persistent link: https://www.econbiz.de/10009162102
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The influence of green advertising during a corporate disaster
Bodkin, Charles D.; Amato, Louis; Amato, Christie H. - In: Corporate communications : an international journal 20 (2015) 3, pp. 256-275
Persistent link: https://www.econbiz.de/10011401363
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Cause-related marketing : uncovering the myth
Mehran Nejati; Azlan Amran; Gwen Tan Yi Wen - In: International journal of management practice : IJMP 8 (2015) 1, pp. 57-69
Persistent link: https://www.econbiz.de/10011377134