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Consumer culture theory
Bajde, Domen (ed.); Kjeldgaard, Dannie (ed.);  … - Consumer Culture Theory Conference <13., 2018, Odense> - 2019
The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' research...
Persistent link: https://www.econbiz.de/10012050550
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Consumer culture theory
Cross, Samantha N. N. (ed.); Ruvalcaba, Cecilia (ed.);  … - Consumer Culture Theory Conference <12., 2017, Anaheim, … - 2018 - First edition
Persistent link: https://www.econbiz.de/10011823381
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Marketing in a multicultural world : ethnicity, nationalism, and cultural identity
Costa, Janeen Arnold (ed.); Bamossy, Gary J. (ed.) - 1995 - 1. [print.]
Perspectives on ethnicity, nationalism, and cultural identity / Janeen Arnold Costa, Gary J. Bamossy -- Ethnoconsumerism: a new paradigm to study cultural and cross-cultural consumer behavior / Alladi Venkatesh -- Marketing and the redefinition of ethnicity / Dominique Bouchet -- Consumer...
Persistent link: https://www.econbiz.de/10013532809
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The moderating role of Hofstede's cultural dimensions in the customer-brand relationship in China and India
Hur, Won-moo; Kang, Seongho; Kim, Minsung - In: Cross cultural management : an international journal 22 (2015) 3, pp. 487-508
Persistent link: https://www.econbiz.de/10011312552
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Perceived globalness and reputation of multinational corporations : an empirical and methodological analysis across nations
Hirschmann, Johannes - 2017
Persistent link: https://www.econbiz.de/10012259740
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Branding the nation : the global business of national identity
Aronczyk, Melissa - 2013
Persistent link: https://www.econbiz.de/10014302441
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Soziale Kompetenz, Vertrauen und kulturelle Unterschiede bei internationalen Unternehmensgründungen
Unger, Christin - 2014 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010350542
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Evaluation of international brand alliances : brand order and consumer ethnocentrism
Li, Yan; He, Hongwei - In: Journal of business research : JBR 66 (2013) 1, pp. 89-97
Persistent link: https://www.econbiz.de/10009720384