peculiarities of marketing and finance in Vietnam. As an edited volume with chapters written by Vietnamese scholars across economics …

will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and …

subtle nuances into luxury and fashion marketing. Keeping this global and regional perspective, Luxury and Fashion Marketing …: The Global Perspective examines the elements of luxury marketing that contribute to a superior luxury brand performance …. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing …