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Corporate identity: Concept, components and contribution
Melewar, T.C.; Karaosmanoglu, Elif; Paterson, Douglas - In: Journal of general management 31 (2005) 1, pp. 59-82
Persistent link: https://www.econbiz.de/10006606022
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ARTICLES - International Corporate Visual Identity: Standardization or Localization?
Melewar, T.C.; Saunders, John - In: Journal of international business studies : JIBS ; a … 30 (1999) 3, pp. 583-598
Persistent link: https://www.econbiz.de/10005897678
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Seven dimensions of corporate identity: A categorisation from the practitioners' perspectives
Melewar, T.C.; Karaosmanoglu, Elif - In: European journal of marketing : EJM 40 (2006) 7, pp. 846-869
Persistent link: https://www.econbiz.de/10007271131
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The relationship between corporate websites and brand equity: A conceptual framework and research agenda
Argyriou, Evmorfia; Kitchen, Philip J.; Melewar, T.C. - In: International journal of market research : JMRS ; the … 48 (2006) 5, pp. 575-600
Persistent link: https://www.econbiz.de/10007297065
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Cause, effect and benefits of a standardised corporate visual identity system of UK-companies operating in Malaysia
Melewar, T.C.; Saunders, John; Balmer, John M.T. - In: European journal of marketing : EJM 35 (2001) 3-4, pp. 414-427
Persistent link: https://www.econbiz.de/10006091194
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Global corporate visual identity systems: Using an extended marketing mix
Melewar, T.C.; Saunders, John - In: European journal of marketing : EJM 34 (2000) 5-6, pp. 538-550
Persistent link: https://www.econbiz.de/10006094443
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International advertising strategy: A review, reassessment and recommendation
Melewar, T.C.; Vemmervik, Claes - In: Management decision : MD 42 (2004) 7-8, pp. 863-881
Persistent link: https://www.econbiz.de/10006549522
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International advertising strategy: A review, reassessment and recommendation
Melewar, T.C.; Vemmervik, Claes - In: Management decision : MD 42 (2004) 7, pp. 863-881
Persistent link: https://www.econbiz.de/10006550032
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Is the French Model of Capitalism Becoming Like the Anglo-Saxon Model?
Melewar, T.C.; Mott, Andrea - In: Journal of general management 28 (2003) 4, pp. 47-63
Persistent link: https://www.econbiz.de/10006612853
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The Impact of Information Technology on Global Marketing Strategies
Melewar, T.C.; Stead, Caroline - In: Journal of general management 27 (2002) 4, pp. 29-40
Persistent link: https://www.econbiz.de/10006616368