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Long Tail
Eckert, Jochen; Hinz, Oliver; Skiera, Bernd - In: Die Betriebswirtschaft : DBW 69 (2009) 6, pp. 761-765
Persistent link: https://www.econbiz.de/10003908275
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Drivers of the long tail phenomenon : an empirical analysis
Hinz, Oliver; Eckert, Jochen; Skiera, Bernd - In: Journal of management information systems : JMIS 27 (2010/11) 4, pp. 43-69
Persistent link: https://www.econbiz.de/10009127635
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Der Einfluss von Such- und Empfehlungssystemen auf den Absatz im Electronic Commerce
Hinz, Oliver; Eckert, Jochen - In: Wirtschaftsinformatik : WI ; Organ der Fachbereichs … 52 (2010) 2, pp. 65-77
Persistent link: https://www.econbiz.de/10003956298
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An Analysis of the Importance of the Long Tail in Search Engine Marketing
Skiera, Bernd - 2014
Search engine marketing is currently the most popular form of online advertising. Many advertising agencies and bloggers claim that the success of search engine marketing is driven by the "long tail", defined in this research as the many less popular keywords employed by users to search the...
Persistent link: https://www.econbiz.de/10013049600
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Drivers of the Long Tail Phenomenon: An Empirical Analysis
Hinz, Oliver; Eckert, Jochen; Skiera, Bernd - Fachbereich Rechts- und Wirtschaftswissenschaften, … - 2011
Persistent link: https://www.econbiz.de/10009493853
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Drivers of the Long Tail Phenomenon: An Empirical Analysis, Journal of Management Information Systems (JMIS), 27 (4), 43-69
Hinz, Oliver; Eckert, Jochen; Skiera, Bernd - Fachbereich Rechts- und Wirtschaftswissenschaften, … - 2011
Persistent link: https://www.econbiz.de/10010722832
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An analysis of the importance of the long tail in search engine marketing
Skiera, Bernd; Eckert, Jochen; Hinz, Oliver - In: Electronic commerce research and applications 9 (2010) 1/6, pp. 488-494
Persistent link: https://www.econbiz.de/10009897858
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Drivers of the Long Tail Phenomenon: An Empirical Analysis
Hinz, Oliver; Eckert, Jochen; Skiera, Bernd - In: Journal of management information systems : JMIS 27 (2011) 4, pp. 43-71
Persistent link: https://www.econbiz.de/10008997230
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Drivers of the Long Tail Phenomeonon: An Empirical Analysis, Celebrating 30 Years of the Journal of management Information Systems - Virtual special Issue
Hinz, Oliver; Eckert, Jochen; Skiera, Bernd - Fachbereich Rechts- und Wirtschaftswissenschaften, … - 2014
Persistent link: https://www.econbiz.de/10010735397
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Modellierung des Gebotsverhaltens im Reverse Pricing
Hinz, Oliver; Skiera, Bernd - In: Die Kunst des Modellierens : mathematisch-ökonomische …, (pp. 167-177). 2008
Persistent link: https://www.econbiz.de/10003713687