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Implikationen neuroökonomischer Forschungsergebnisse für die identitätsbasierte Führung von FMCG-Premiummarken
Burmann, Christoph; Boch, Sonja - 2010
Persistent link: https://www.econbiz.de/10009665191
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Managing the value of luxury : the effect of brand luxury perception on brand strength
Hennigs, Nadine; Wiedmann, Klaus-Peter; Schmidt, Steffen; … - In: Luxury marketing : a challenge for theory and practice, (pp. 341-357). 2013
Persistent link: https://www.econbiz.de/10009667668
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Counterfeiting of luxury brands : opportunity beyond the threat
Grappi, Silvia; Baghi, Ilaria; Balboni, Bernardo; … - In: Luxury marketing : a challenge for theory and practice, (pp. 295-315). 2013
Persistent link: https://www.econbiz.de/10009667670
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Understanding luxury consumption in China : consumer perceptions of best-known brands
Zhan, Lingjing; He, Yanqun - In: Journal of business research : JBR 65 (2012) 10, pp. 1452-1460
Persistent link: https://www.econbiz.de/10009620140
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The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter; Hennigs, Nadine; Schmidt, Steffen; … - In: Quantitative marketing and marketing management : …, (pp. 563-583). 2012
Persistent link: https://www.econbiz.de/10009621548
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The impact of luxury brand-retailer co-branding strategy on consumers' evaluation of luxury brand image : the case of Taiwan
Wang, Shih-Ching; Soesilo, Primidya K.; Zhang, Dan; Di … - In: Interdisciplinary approaches to product design, …, (pp. 67-89). 2012
Persistent link: https://www.econbiz.de/10009626888
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Developing experience-based luxury brand equity in the luxury resorts hotel industry
Hung, Jui-ying; Lin, Feng-li; Yang, Wen-goang - In: Global journal of business research : GJBR 6 (2012) 4, pp. 45-58
Persistent link: https://www.econbiz.de/10009628216
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Victoria's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 133-145
Persistent link: https://www.econbiz.de/10009762977
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Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry
Hwang, Jinsoo; Han, Heesup - In: Tourism management : research, policies, practice 40 (2014), pp. 244-259
Persistent link: https://www.econbiz.de/10010227012
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Impacts of country images on luxury fashion brand : facilitating with the brand resonance model
Jung, Hye Jung; Lee, Yuri; Kim, HaeJung; Yang, Heesoon - In: Journal of fashion marketing and management 18 (2014) 2, pp. 187-205
Persistent link: https://www.econbiz.de/10010384280