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Marketing theory : philosophy...
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Marketing theory
3,224
Marketingtheorie
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Marketing
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559
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History of economic thought
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Tadajewski, Mark
87
Hunt, Shelby D.
56
Sheth, Jagdish N.
52
Kotler, Philip
42
Vargo, Stephen L.
35
Brown, Stephen
31
Jones, D. G. Brian
30
Maclaran, Pauline
30
Grönroos, Christian
29
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Shaw, Eric H.
27
Homburg, Christian
20
Saren, Michael
20
Kuß, Alfred
19
Bruhn, Manfred
17
Keller, Kevin Lane
16
Wooliscroft, Ben
16
Freiling, Jörg
15
Kleinaltenkamp, Michael
15
Layton, Roger A.
15
Svensson, Göran
15
Kumar, V.
14
Lehmann, Donald R.
14
Dholakia, Nikhilesh
13
Wensley, Robin
13
Dixon, Donald F.
12
Franses, Philip Hans
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Hauser, John R.
11
Kollmann, Tobias
11
Meffert, Heribert
11
Stremersch, Stefan
11
Wierenga, Berend
11
Wilkinson, Ian F.
11
Baker, Michael John
10
Cova, Bernard
10
Hackley, Christopher E.
10
Lilien, Gary L.
10
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American Marketing Association
41
Springer Fachmedien Wiesbaden
8
Erasmus Research Institute of Management
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Academy of Marketing Science
5
Edward Elgar Publishing
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Duncker & Humblot
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Academy of Marketing
3
European Marketing Academy
3
European Society for Opinion and Marketing Research
3
Seminar on market modelling
3
Springer Gabler <Firma>
3
Universität St. Gallen
3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
2
American Management Association
2
Association of Marketing Theory and Practice
2
Hanken Svenska Handelshögskolan
2
Hrvatsko Društvo za Marketing
2
Institute for Operations Research and the Management Sciences
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Marketing Science Institute <Cambridge, Mass.>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
Universität St. Gallen / Institut für Marketing und Handel
2
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
2
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Books on Demand GmbH <Norderstedt>
1
Bundesverband Deutscher Marktforscher
1
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Published in...
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Marketing theory
87
Journal of historical research in marketing
85
European Journal of Marketing
76
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of marketing management : MM
61
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
49
Journal of business research : JBR
39
Legends in marketing
39
AMS review : official publication of the Academy of Marketing Science
36
Journal of Historical Research in Marketing
36
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Marketing Intelligence & Planning
30
Springer eBook Collection / Business and Economics
29
Strategic Direction
29
History of marketing thought ; Volume 1
28
Marketing : ZFP ; journal of research and management
27
Journal of marketing
25
History of marketing thought ; Volume 2
24
Journal of marketing research : JMR
24
Journal of macromarketing
23
Review of marketing research
22
SAGE library in marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Lehrbuch
19
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
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ECONIS (ZBW)
3,017
Other ZBW resources
269
USB Cologne (EcoSocSci)
66
BASE
18
RePEc
15
OLC EcoSci
9
EconStor
6
USB Cologne (business full texts)
3
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151
Produkteigenschaften und das Nachfrageverhalten von Konsumenten : eine vergleichende Analyse von Lancasters "Neuer Nachfragetheorie" und "Multi-attribute attitude"-Modellen
Riepe, Claudia
-
1984
Persistent link: https://www.econbiz.de/10000070682
Saved in:
152
Marketing and semiotics : new directions in the study of signs for sale
Umiker-Sebeok, Jean
(
ed.
)
-
1987
Persistent link: https://www.econbiz.de/10000071049
Saved in:
153
Macro marketing
Moyer, Reed
;
Hutt, Michael D.
-
1978
-
2. ed
Persistent link: https://www.econbiz.de/10000040796
Saved in:
154
Modern marketing thought
Westing, John Howard
;
Albaum, Gerald S.
-
1975
-
3. ed
Persistent link: https://www.econbiz.de/10000042154
Saved in:
155
The history of marketing thought
Bartels, Robert
;
Bartels, Robert D. W.
-
1976
-
2. ed.
Persistent link: https://www.econbiz.de/10000042160
Saved in:
156
The new marketing
Fulmer, Robert M.
-
1976
Persistent link: https://www.econbiz.de/10000042190
Saved in:
157
Marketing theory : conceptual foundations of research in marketing
Hunt, Shelby D.
-
1976
Persistent link: https://www.econbiz.de/10000042197
Saved in:
158
Concepts of marketing management
Seibert, Joseph C.
-
1973
Persistent link: https://www.econbiz.de/10000048775
Saved in:
159
Applications of management sciences in marketing
Montgomery, David B.
(
contributor
); …
-
1970
Persistent link: https://www.econbiz.de/10000049818
Saved in:
160
Neuere Ansätze der
Marketingtheorie
: Festschrift zum 80. Geburtstag von Otto R. Schnutenhaus
Hammann, Peter
(
ed.
);
Schnutenhaus, Otto R.
(
honouree
); …
-
1974
Persistent link: https://www.econbiz.de/10000049862
Saved in:
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