created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers …, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a … proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for …

elaborating the relationship between business model, entrepreneurial orientation, innovation, and sustainable performance on the …. A business model needs to be supported by customer participation and innovation. Innovation was more influential … participation and innovation on sustainable performance through the business model was greater than the direct effect not through …