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Wikipedia : an opportunity to teach marketing students worldwide : and a call for more crowdsourced marketing content on Wikipedia.com
Dahl, Andrew J.; Gray, Deborah M.; Peltier, Jimmy - In: Journal of strategic management education : JSME 12 (2016), pp. 19-58
Persistent link: https://www.econbiz.de/10011684371
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IT-based strategy, capabilities, and practices : crowdsourcing implementation in market-oriented firms
Devece, Carlos; Palacios Marqués, Daniel; … - In: Review of managerial science : RMS 15 (2021) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012432402
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The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular...
Gwanyebit Kehbila, Anderson - In: Journal of small business and entrepreneurship : JSBE 33 (2021) 6, pp. 689-716
Persistent link: https://www.econbiz.de/10012623261
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How to bring innovation into a conservative market?
Sedysheva, Maritana - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 39-54
Persistent link: https://www.econbiz.de/10011478620
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Testing the validity of blue ocean strategy versus competitive strategy : an analysis of the retail industry
Burke, Andrew; Stel, Adriaan J. van; Thurik, Adriaan R. - In: International review of entrepreneurship : IRE 14 (2016) 2, pp. 123-146
Persistent link: https://www.econbiz.de/10011685487
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The agile innovation pendulum : a strategic marketing multicultural model for family businesses
Thrassou, Alkis; Vrontis, Demetris; Bresciani, Stefano - In: International studies of management and organization 48 (2018) 1, pp. 105-120
Persistent link: https://www.econbiz.de/10011883101
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Playing the changes on the jazz metaphor : an expanded conceptualization of music, management, and marketing-related themes
Holbrook, Morris B. - 2007
Persistent link: https://www.econbiz.de/10003786230
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Market, learning and service orientations : an integrated framework for understanding retailer performance
Ye, Lilly; Robertson, Tip - In: The journal of retail marketing management research : JRMMR 2 (2009/10) 1, pp. 44-55
Persistent link: https://www.econbiz.de/10003838091
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The shift : the transformation of today's marketers into tomorrow's growth drivers
Davis, Scott M. - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003822843
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Exploring TQM-innovation relationship in continuing eduction : a system architecture and propositions
Liao, Shu-hsien; Chang, Wen-jung; Wu, Chi-chuan - In: Total quality management & business excellence : an … 21 (2010) 11/12, pp. 1121-1139
Persistent link: https://www.econbiz.de/10008824977