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Consumer behaviour
36
Konsumentenverhalten
36
Cognition
8
Experiment
8
Kognition
8
Emotion
5
Hong Kong
5
Hongkong
5
Advertising effects
4
Theorie
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Brand management
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Complaint management
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2
Knowledge
2
Kultur
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Kulturelle Identität
2
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2
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Markenführung
2
Markenimage
2
Persuasion
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Wyer, Robert S.
62
Adaval, Rashmi
28
Shen, Hao
10
Jiang, Yuwei
9
Park, Jongwon
5
Ho, Cony M.
4
Huang, Xun Irene
4
Jia, Yanli
4
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4
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3
Huang, Yunhui
3
Hung, Iris W.
3
Saluja, Geetanjali
3
Cai, Fengyan
2
Cho, Angela
2
Huang, Zhongqiang Tak
2
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2
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2
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Lee, Hyun-Jung
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Lee, Jin-Yong
2
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Briley, Donnel A.
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1
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1
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1
Hou, Yuansi
1
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1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of marketing research : JMR
8
Journal of Consumer Research
6
Psychology & marketing
5
Psychology & Marketing
3
AMS review : official publication of the Academy of Marketing Science
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
2
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Consumer Psychology Review
1
European Journal of Marketing
1
Foundations and trends in marketing : FTMKT
1
Handbook of consumer psychology
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of consumer studies
1
Journal of Consumer Psychology
1
Journal of business research : JBR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Association for Consumer Research : JACR
1
Marketing letters : a journal of research in marketing
1
Organizational Behavior and Human Decision Processes
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Social psychology of consumer behavior
1
The Routledge companion to consumer behavior
1
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ECONIS (ZBW)
57
OLC EcoSci
13
RePEc
7
Other ZBW resources
6
USB Cologne (EcoSocSci)
3
BASE
1
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1
Social psychology and consumer psychology : an unexplored interface
Wyer, Robert S.
;
Adaval, Rashmi
- In:
Social psychology of consumer behavior
,
(pp. 19-61)
.
2009
Persistent link: https://www.econbiz.de/10003812931
Saved in:
2
Imagining yourself in the scene : the interactive effects of goal-driven self-imagery and visual perspectives on consumer behavior
Jiang, Yuwei
;
Adaval, Rashmi
;
Steinhart, Yael
;
Wyer, …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 418-435
Persistent link: https://www.econbiz.de/10010401126
Saved in:
3
Hesitant to label, yet quick to judge : how cultural mindsets affect the accessibility of stereotypic knowledge when concepts of the elderly are primed
Saluja, Geetanjali
;
Adaval, Rashmi
;
Wyer, Robert S.
- In:
Organizational behavior and human decision processes : …
143
(
2017
),
pp. 23-38
Persistent link: https://www.econbiz.de/10011791569
Saved in:
4
The role of knowledge accessibility in cognition and behavior : implications for consumer information processing
Wyer, Robert S.
- In:
Handbook of consumer psychology
,
(pp. 31-76)
.
2008
Persistent link: https://www.econbiz.de/10003716144
Saved in:
5
Mein Freund, der Pendler
Wyer, Robert S.
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
1
,
pp. 14-17
Persistent link: https://www.econbiz.de/10009675577
Saved in:
6
Procedural influences on judgments and behavioral decisions
Wyer, Robert S.
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
4
,
pp. 424-438
Persistent link: https://www.econbiz.de/10009384874
Saved in:
7
The role of information processing in single-alternative and multiple-alternative judgements and decisions
Wyer, Robert S.
- In:
Applying social cognition to consumer-focused strategy …
,
(pp. 3-36)
.
2005
Persistent link: https://www.econbiz.de/10003113299
Saved in:
8
Differences in perspective and the influence of charitable appeals : when imagining oneself as the victim is not beneficial
Hung, Iris W.
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 421-434
Persistent link: https://www.econbiz.de/10003867365
Saved in:
9
Effects of temporal distance and memory on consumer judgments
Kim, Yeung-jo
;
Park, Jongwon
;
Wyer, Robert S.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 634-645
Persistent link: https://www.econbiz.de/10003919325
Saved in:
10
The effect of past behavior on variety seeking : automatic and deliberative influences
Shen, Hao
;
Wyer, Robert S.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10003958589
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