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4,944
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4,804
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4,414
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4,411
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4,312
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4,038
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3,779
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3,719
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Esch, Franz-Rudolf
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154
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130
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Belk, Russell W.
118
Han, Heesup
116
Herrmann, Andreas
103
Grunert, Klaus G.
102
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102
Mattila, Anna S.
101
Phau, Ian
100
Baumgarth, Carsten
94
Pelsmacker, Patrick de
94
Lusk, Jayson L.
86
Melewar, T. C.
86
Bruhn, Manfred
84
Sheth, Jagdish N.
79
Usman, Osly
78
Foxall, Gordon R.
74
Keller, Kevin Lane
74
Loureiro, Sandra Maria Correia
74
Meffert, Heribert
74
Septianto, Felix
73
Wansink, Brian
73
Bagozzi, Richard P.
71
Dwivedi, Yogesh Kumar
70
Grewal, Dhruv
70
Khare, Arpita
70
Verhoef, Peter C.
69
Rajagopal
67
Tomczak, Torsten
67
Nayga, Rodolfo M.
66
Eisend, Martin
65
Paul, Justin
65
Stavins, Joanna
65
Agarwal, Sumit
64
Ahlert, Dieter
64
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64
Jang, Soocheong
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International Energy Agency
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European Association of Agricultural Economists - EAAE
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Haufe-Lexware GmbH & Co. KG
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Institut für Demoskopie Allensbach
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Edward Elgar Publishing
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12
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1,990
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775
International journal of hospitality management
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Psychology & marketing
761
SpringerLink / Bücher
694
The journal of brand management : an international journal
679
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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NBER working paper series
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European journal of marketing : EJM
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Asia Pacific journal of marketing and logistics
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Journal of advertising research
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NBER Working Paper
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Tourism management : research, policies, practice
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Journal of marketing management : MM
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Journal of travel and tourism marketing
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Journal of marketing communications
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
364
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
349
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
346
Journal of international consumer marketing
339
Journal of marketing
339
Journal of retailing
336
Marketing letters : a journal of research in marketing
335
Journal of fashion marketing and management
323
Cogent business & management
320
Journal of the Academy of Marketing Science
318
International journal of retail & distribution management
311
Journal of consumer behaviour : an international research review
306
The journal of consumer marketing
303
Marketing intelligence & planning
300
The international review of retail, distribution and consumer research
300
International journal of contemporary hospitality management
291
Journal of advertising : official publication of the American Academy of Advertising
291
International journal of advertising : the quarterly review of marketing communications
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Journal of business ethics : JOBE
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99,794
USB Cologne (EcoSocSci)
2,141
EconStor
754
RePEc
744
BASE
126
OLC EcoSci
51
USB Cologne (business full texts)
24
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Showing
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10
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1
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
2
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
3
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
4
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
5
A comprehensive framework of brand name classification
Arora, Sunny
;
Kalro, Arti D.
;
Sharma, Dinesh
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 79-116
Persistent link: https://www.econbiz.de/10011288593
Saved in:
6
Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
Saved in:
7
How the linguistic characteristics of a brand name can affect its luxury appeal
Pathak, Abhishek
;
Calvert, Gemma
;
Lim, Elison A. C.
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
5
,
pp. 567-600
Persistent link: https://www.econbiz.de/10011833805
Saved in:
8
Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
9
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
10
Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
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