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11,034
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10,917
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9,708
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9,671
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5,497
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4,979
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4,966
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4,477
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4,430
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4,423
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4,367
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4,044
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3,788
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3,735
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Esch, Franz-Rudolf
177
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154
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150
Bauer, Hans H.
132
Gierl, Heribert
120
Han, Heesup
120
Belk, Russell W.
119
Phau, Ian
118
Mattila, Anna S.
110
Herrmann, Andreas
108
Grunert, Klaus G.
103
Wiedmann, Klaus-Peter
102
Baumgarth, Carsten
95
Pelsmacker, Patrick de
94
Lusk, Jayson L.
86
Melewar, T. C.
86
Bruhn, Manfred
85
Foxall, Gordon R.
84
Sheth, Jagdish N.
80
Khare, Arpita
79
Usman, Osly
78
Loureiro, Sandra Maria Correia
75
Keller, Kevin Lane
74
Meffert, Heribert
74
Septianto, Felix
74
Wansink, Brian
73
Laroche, Michel
72
Bagozzi, Richard P.
71
Bruwer, Johan
71
Dwivedi, Yogesh Kumar
71
Grewal, Dhruv
71
Tomczak, Torsten
69
Verhoef, Peter C.
69
Nayga, Rodolfo M.
68
Rajagopal
67
Agarwal, Sumit
66
Paul, Justin
66
Stavins, Joanna
66
Eisend, Martin
65
Ahlert, Dieter
64
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National Bureau of Economic Research
553
Springer Fachmedien Wiesbaden
268
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American Marketing Association
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IGI Global
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34
International Energy Agency
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Information Resources Management Association
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European Association of Agricultural Economists - EAAE
26
Gesellschaft zur Erforschung des Markenwesens
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Haufe-Lexware GmbH & Co. KG
26
Institut für Demoskopie Allensbach
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Edward Elgar Publishing
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Friedrich-Schiller-Universität Jena
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Nomos Verlagsgesellschaft
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Nordic Council of Ministers
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Österreichisches Institut für Wirtschaftsforschung
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12
Gesellschaft für Konsum-, Markt- und Absatzforschung
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
12
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12
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12
Technische Universität Braunschweig
11
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10
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10
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1,990
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775
International journal of hospitality management
772
Psychology & marketing
761
SpringerLink / Bücher
695
The journal of brand management : an international journal
689
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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NBER working paper series
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European journal of marketing : EJM
442
European Journal of Marketing
439
Asia Pacific journal of marketing and logistics
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397
Journal of Consumer Marketing
394
Tourism management : research, policies, practice
394
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390
Journal of travel and tourism marketing
388
Journal of marketing communications
384
Management science : journal of the Institute for Operations Research and the Management Sciences
368
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
364
Journal of marketing
350
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
349
Journal of Product & Brand Management
348
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
346
Journal of international consumer marketing
339
Journal of retailing
336
Marketing letters : a journal of research in marketing
335
Journal of fashion marketing and management
323
Cogent business & management
320
Journal of the Academy of Marketing Science
318
International journal of retail & distribution management
311
Journal of consumer behaviour : an international research review
306
The journal of consumer marketing
303
Marketing intelligence & planning
300
The international review of retail, distribution and consumer research
300
International journal of contemporary hospitality management
291
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ECONIS (ZBW)
100,239
Other ZBW resources
3,639
USB Cologne (EcoSocSci)
2,141
EconStor
755
RePEc
744
BASE
126
OLC EcoSci
51
USB Cologne (business full texts)
24
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41
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
Saved in:
42
The role of faith in intuition, need for cognition and method of attitude formation in implicit-explicit brand attitude relationship strength
Zimmerman, Ian
;
Redker, Christopher
;
Gibson, Bryan
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 290-301
Persistent link: https://www.econbiz.de/10009259706
Saved in:
43
Effects of promotional-based advertising on brand associations
Clayton, Michael
;
Heo, Jun
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 309-315
Persistent link: https://www.econbiz.de/10009314005
Saved in:
44
Cultural perspectives on advertising perceptions and brand trustworthiness
Danbury, Annie
;
Palazzo, Maria
;
Mortimer, Kathleen
; …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 207-226)
.
2015
Persistent link: https://www.econbiz.de/10011396929
Saved in:
45
Brand logo design : examining consumer response to naturalness
Machado, Joana Cesar
;
Carvalho, Leonor Vacas de
; …
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 78-87
Persistent link: https://www.econbiz.de/10010514465
Saved in:
46
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
47
Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
48
Exploring the impact of consumer generated advertising (CGA) on consumer brand responses
Kennedy, Claire
;
Gannon, Valerie
;
Kennedy, Aileen
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
Saved in:
49
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch
;
Beise-Zee, Rian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
Saved in:
50
How exposure to logos and logo varieties fosters brand prominence and freshness
Sääksjärvi, Maria
;
Hende, Ellis van den
;
Mugge, Ruth
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 736-744
Persistent link: https://www.econbiz.de/10011416936
Saved in:
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