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Potential niche markets for luxury fashion goods in China

Gao, Ling; Norton, Marjorie J. T.; Zhang, Zhiming; To, … - In: Journal of fashion marketing and management 13 (2009) 4, pp. 514-526

Persistent link: https://www.econbiz.de/10003904755

Italian luxury fashion brands in China : a retail perspective

Bonetti, Francesca - In: The international review of retail, distribution and … 24 (2014) 4, pp. 453-477

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Gilding the market : luxury and fashion in fourteenth-century Italy

Stuard, Susan Mosher - 2006

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Advertising in a Luxury Fashion Magazine : A Comparison between Italy and China

Checchinato, Francesca - 2013

the content of advertisements from Vogue, one of the most popular and influential fashion and beauty magazine, both in … China and Italy: the focus is on three industries, namely clothing, cosmetics and jewellery. The selected ads of ‘product …

Persistent link: https://www.econbiz.de/10013076283

Country of origin effect on purchase intention towards Italian luxury fashion : mediating role of brand perception and social status

Kumar, Sandeep; Gautam, Amit - In: Metamorphosis : a journal of management research 20 (2021) 1, pp. 16-24

Persistent link: https://www.econbiz.de/10013384381

Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media

Moreno-Gavara, Carmen; Jiménez-Zarco, Ana Isabel - In: Global marketing strategies for the promotion of luxury …, (pp. 155-192). 2016

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Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands

Strebinger, Andreas; Rusetski, Alexander - In: Journal of global marketing 29 (2016) 1/5, pp. 282-297

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The future of luxury : challenges and opportunities

Kapferer, Jean-Noël - In: The journal of brand management : an international journal 21 (2014) 9, pp. 716-726

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All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands

Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing 77 (2013) 5, pp. 75-91

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The dress I wear says more than a thousand words : conspicuous choice of garment among Estonian elite

Golubeva, Jelena; Koris, Riina; Kerem, Katri - In: Journal of management and change 36/37 (2017/2018) 1/2, pp. 78-98

Persistent link: https://www.econbiz.de/10012305723

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