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Collectivism fosters preventive behaviors to contain the spread of COVID-19 : implications for social marketing in public health
Cho, Hyewon; Guo, Yafei; Torelli, Carlos J. - In: Psychology & marketing 39 (2022) 4, pp. 694-700
Persistent link: https://www.econbiz.de/10013165425
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Health services marketing for routine child vaccinations in the Philippines
Lee Mendoza, Roger - In: Services marketing quarterly 36 (2015) 3, pp. 189-209
Persistent link: https://www.econbiz.de/10011339267
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The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep; Allan, Mamoon - In: Health marketing quarterly 38 (2021) 2/3, pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
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The unintended effects of health information base rates on health risk estimates and behavioral intentions
Newman, Christopher L.; Kashmiri, Saim - In: International journal of advertising : the review of … 41 (2022) 6, pp. 1038-1063
Persistent link: https://www.econbiz.de/10013362125
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Social marketing : immunizing against unethical practice
Holden, Stephen S.; Cox, Damian - In: Contemporary issues in social marketing, (pp. 59-75). 2013
Persistent link: https://www.econbiz.de/10011431909
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The effects of message framing and risk perceptions for HPV vaccine campaigns : focus on the role of regulatory fit
Park, Sun-young - In: Health marketing quarterly 29 (2012) 4, pp. 283-302
Persistent link: https://www.econbiz.de/10009713292
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Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis; Muehling, Darrel D.; Weber, T. J. - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
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Increasing vaccination intention in pandemic times : a social marketing perspective
Wassler, Philipp; Del Chiappa, Giacomo; Nguyen, Thi Hong Hai - In: Italian journal of marketing : ITJM 2022 (2022) 1, pp. 37-58
Persistent link: https://www.econbiz.de/10013173034
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An ethical framework for public health nudges : a case study of incentives as nudges for vaccination in rural India
Blumenthal-Barby, Jennifer; Shipchandler, Zainab; … - In: Nudging health : health law and behavioral economics, (pp. 112-123). 2016
Persistent link: https://www.econbiz.de/10011584981
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Nudging the trendsetters : increasing second-dose HPV vaccination in Bogota, Colombia
Martínez, Déborah; Díaz, Lina; Maldonado Zambrano, … - 2023
, qualitative, and quantitative dynamic norms, on actual vaccination rates. Contrary to our hypothesis, dynamic norms alone fail to … influence second-dose HPV vaccination rates for these trendsetters. However, the study reveals a 5.22 percent increase …
Persistent link: https://www.econbiz.de/10014540586