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Consumers' stock preferences beyond expected financial returns ; the influence of product and brand evaluations
Aspara, Jaakko; Tikkanen, Henrikki - In: The international journal of bank marketing : IJBM 28 (2010) 3, pp. 193-221
Persistent link: https://www.econbiz.de/10008696409
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Business model innovation vs replication : financial performance implications of strategic emphases
Aspara, Jaakko; Hietanen, Joel; Tikkanen, Henrikki - In: Journal of strategic marketing 18 (2010) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10003956275
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The role of company affect in stock investments : towards blind, undemanding, noncomparative and committed love
Aspara, Jaakko; Tikkanen, Henrikki - In: The journal of behavioral finance : a publication of … 11 (2010) 2, pp. 103-113
Persistent link: https://www.econbiz.de/10003993564
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Significance of corporate brand for business-to-business companies
Aspara, Jaakko; Tikkanen, Henrikki - In: The marketing review 8 (2008) 1, pp. 43-60
Persistent link: https://www.econbiz.de/10003674768
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Exploration and exploitation across three resource classes : market/customer intelligence, brands/bonds and technologies/processes
Aspara, Jaakko; Tikkanen, Henrikki; Pöntiskoski, Erik; … - In: European journal of marketing : EJM 45 (2011) 4, pp. 596-630
Persistent link: https://www.econbiz.de/10009010607
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Corporate marketing in the stock market : the impact of company identification on individuals' investment behaviour
Aspara, Jaakko; Tikkanen, Henrikki - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1446-1469
Persistent link: https://www.econbiz.de/10009378623
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Creating novel consumer value vs. capturing value : strategic emphases and financial performance implications
Aspara, Jaakko; Tikkanen, Henrikki - In: Journal of business research : JBR 66 (2013) 5, pp. 593-602
Persistent link: https://www.econbiz.de/10009734859
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Generative mechanisms in project marketing : an agenda for inquiry
Aspara, Jaakko; Hietanen, Joel; Sihvonen, Antti; … - In: Journal of global scholars of marketing science : … 23 (2013) 2, pp. 196-212
Persistent link: https://www.econbiz.de/10010406143
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Explaining corporate short-termism : self-reinforcing processes and biases among investors, the media and corporate managers
Aspara, Jaakko; Pajunen, Kalle; Tikkanen, Henrikki; … - In: Socio-economic review 12 (2014) 4, pp. 667-693
Persistent link: https://www.econbiz.de/10010434548
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Individuals' affect-based motivations to invest in stocks : beyond expected financial returns and risks
Aspara, Jaakko; Tikkanen, Henrikki - In: The journal of behavioral finance : a publication of … 12 (2011) 2, pp. 78-89
Persistent link: https://www.econbiz.de/10009272474