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Marketing theory : distinguished contributions

Fisk, Raymond P.; Brown, Stephen - 1984

Persistent link: https://www.econbiz.de/10000332325

Commentary : enabling service wisdom for MEA organizations and society

Fisk, Raymond P. - In: Journal of Services Marketing 35 (2021) 7, pp. 857-860

Purpose: This commentary seeks to enable service researchers in the Middle East and Africa (MEA) regions and those in other regions to pursue service research that addresses the many difficult service system problems in the MEA. Design/methodology/approach: This commentary is based on more than...

Persistent link: https://www.econbiz.de/10012641259

Back to the future : putting the people back in marketing

Grove, Stephen J.; John, Joby; Fisk, Raymond P. - In: Does marketing need reform? : fresh perspectives on the …, (pp. 306-311). 2006

Persistent link: https://www.econbiz.de/10003430358

The evolution and future of service : building and broadening a multidisciplinary field

Fisk, Raymond P.; Grove, Stephen J. - 2010

Persistent link: https://www.econbiz.de/10003968944

Managing corporate identity : an internal perspective

Simões, Cláudia; Dibb, Sally; Fisk, Raymond P. - 2010

Persistent link: https://www.econbiz.de/10003922772

The impact of improvisation training on service employees in a European airline : a case study

Daly, Aidan; Grove, Stephen J.; Dorsch, Michael J.; … - In: European journal of marketing : EJM 43 (2009) 3/4, pp. 459-472

Persistent link: https://www.econbiz.de/10009525859

Selected papers from SERVSIG Conference 2010

Fisk, Raymond P. (contributor) - 2011

Persistent link: https://www.econbiz.de/10009266596

Sixth SERVSIG international research conference 2010, Porto, Portugal : special issue

Fisk, Raymond P. (contributor) - 2011

Persistent link: https://www.econbiz.de/10009304742

Knowledge dissemination in the global service marketing community

Lages, Christiana R.; Simões, Claudia M. N.; Fisk, … - In: Managing service quality : MSQ ; an international journal 23 (2013) 4, pp. 272-290

Persistent link: https://www.econbiz.de/10009769858

Transformative service research : an agenda for the future

Anderson, Laurel; Ostrom, Amy L.; Corus, Canan; Fisk, … - In: Journal of business research : JBR 66 (2013) 8, pp. 1203-1210

Persistent link: https://www.econbiz.de/10009756087

A service of the