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Towards a strategic place bran...
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1
Place and Destination Branding : A Review and Conceptual Mapping of the Domain
Hanna, Sonya
;
Rowley, Jennifer
;
Keegan, Brendan
- In:
European Management Review
18
(
2020
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10012408888
Saved in:
2
Using card-based games in semi-structured interviews
Rowley, Jennifer
;
Jones, Rosalind
;
Hanna, Sonya
; …
-
2010
Paper presented to the 9th European Conference on Research Methods in Business and Management, 24-25 June, Madrid, Spain.
Persistent link: https://www.econbiz.de/10009454983
Saved in:
3
Towards a strategic place brand-management model
Hanna, Sonya
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 458-476
Persistent link: https://www.econbiz.de/10009159931
Saved in:
4
Using card-based games to enhance the value of semi-structured interviews
Rowley, Jennifer
;
Jones, Rosalind
;
Vassiliou, Magda
; …
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10009499756
Saved in:
5
Towards a model of the pace brand web
Hanna, Sonya
;
Rowley, Jennifer
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
Saved in:
6
A practitioner-led strategic place brand-management model
Hanna, Sonya
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1782-1815
Persistent link: https://www.econbiz.de/10010235013
Saved in:
7
Branding destinations : symbolic and narrative representations and co-branding
Rowley, Jennifer
;
Hanna, Sonya
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10012298800
Saved in:
8
Do places have a personality? : a perspective from place branding
Hanna, Sonya
;
Rowley, Jennifer
- In:
Strategic place branding methodologies and theory for …
,
(pp. 21-40)
.
2017
Persistent link: https://www.econbiz.de/10011692401
Saved in:
9
The projected destination brand personalities of European capital cities and their positioning
Hanna, Sonya
;
Rowley, Jennifer
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 1135-1158
Persistent link: https://www.econbiz.de/10012178611
Saved in:
10
Towards a strategic place brand-management model
Hanna, Sonya
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
27
(
2011
)
5
,
pp. 458-477
Persistent link: https://www.econbiz.de/10008995020
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